CERES,
Calif., July 1, 2024 /PRNewswire/ -- Family-owned
Bronco Wine Co., which is celebrating its 50th
Anniversary this year, has signed an expanded strategic
distribution agreement with Republic National Distributing Company
(RNDC), one of the nation's leading wholesale beverage alcohol
distributors, to enhance the availability of its diverse portfolio
of wines across the United States.
The new agreement takes effect July 1,
2024.
"For the past 50 years, Bronco Wine Co. has been at the
forefront of innovation, disruption, and sustainability in the wine
industry, creating high-quality wines that over-deliver across
price points," said Dan Leonard, the
President and CEO of Bronco Wine Co. "We are thrilled to expand our
partnership with RNDC as it will help us fulfill our mission to
provide consumers with exceptional wines at affordable prices. As
we celebrate our 50th anniversary and our enduring
legacy of producing outstanding wines, this partnership is a
significant milestone that will help us reach new heights."
Nick Mehall, RNDC President and
CEO, added, "Bronco Wine Co. has a rich legacy built on hard work,
innovation, and a commitment to embracing change, which is pivotal
to its enduring success in the industry. As we embark on this
exciting journey together, I'm confident that our shared commitment
to excellence will ensure the success of the diverse portfolio of
high-quality wines in market."
The strategic partnership with RNDC will significantly expand
the distribution of Bronco Wine Co.'s brands in 20 states,
including: AK, AZ, CA, CO, DC, FL, HI, IL, IN, KY, LA, MD, ND, NE,
OK, OR, SC, SD, TX and WA.
"Bronco and RNDC have enjoyed a decades-long partnership, united
by our goal of making our brands accessible to every customer,"
said Mike Gilboy, Managing Director
of National Sales for Bronco Wine Co. "This expanded partnership
will enable us to concentrate on core brands, increase our reach
across all trade channels, and strengthen our relationships with
national customers through superior execution."
Today, Bronco Wine Co. is one of the largest privately held US
vineyard holders and has established full vertical integration from
vine to table. The company is a leader in sustainability and has
17,000 acres of certified sustainable family-owned vineyards as
well as nearly 2,000 acres of certified organic family-owned
vineyards. In addition, all three of its wineries (Ceres, Escalon, Madera) and its three bottling plants hold
California Certified Organic Farmers (CCOF) Organic certifications.
Bronco has a vast portfolio of brands with a focus on California appellation wines, including
Rosenblum Cellars, Carmenet, Picket Fence, Crane Lake Cellars,
Coastal Vines, Salmon Creek and Longevity Wines, providing value at
every price point across the category.
About Bronco Wine Co.
Founded in 1973, Bronco Wine Co.
is a force in the US wine industry. As a family-owned company, its
focus on crafting quality California appellation wines for every table
is evident through hard work, innovation, and willingness to
embrace change. These fundamental virtues are the backbone of the
company's success and have laid a solid foundation for generations
to come. https://www.broncowine.com/
NOTE: Bronco Wine Co. is not associated with the Franzia
boxed wine of a similar name.
About Republic National Distributing Company
As a
leading national beverage distributor in wine and spirits, RNDC has
established its reputation by bringing the industry's brightest
talent together, consistently igniting opportunities for our
suppliers, customers, and associates. Our expansive national reach
empowers suppliers by building strategic relationships with on- and
off-premise customers, elevating their brands and connecting them
with their target consumers. Operating in the District of Columbia and 39 states across
the United States, we are
committed to being the most valuable partner to all we serve. With
roots extending before Prohibition and a footprint spanning from
local to national, digital to DTC, we are ushering in a new era of
wine and spirits distribution within the three-tier system. At
RNDC, we work in that rare space where commitment to craft meets
unrelenting quality. Fueled by passion, we are raising the bar for
beverage alcohol distribution—elevating spirits and sales across
our value chain. To learn more, visit www.rndc-usa.com.
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SOURCE Bronco Wine Company