Limited-time kolaches are the latest entry in the
breakfast wars
HOUSTON, July 1, 2024
/PRNewswire/ -- Houston-based
Shipley Do-Nuts, the iconic, Texas-born donut and kolache brand, heats up
"the breakfast wars" with the launch of new Egg & Cheese
kolaches, available now through Sept.
30 at all 350-plus Shipley locations, while supplies
last.
Shipley's newest kolaches — savory pastries with fillings baked
inside — come in three delicious varieties: Egg & Cheese,
priced starting at $2.99; Egg, Cheese
& Sausage, starting at $3.49; and
Egg, Cheese, Sausage & Jalapeno, also starting at $3.49.
"Breakfast has always been a strong suit for us, and with Gen Z,
demand is only growing. Our new kolaches check a lot of boxes for
them — they are hot, protein-filled, affordable and easy to eat on
the go," said Shipley Do-Nuts CEO Flynn
Dekker. "Our new Egg & Cheese kolaches have tested off
the charts with consumers. We soft-launched the new products in
June at select stores, and sales have been more than 10 times our
expectations. We're already working on what we can do with our
kolaches next as new consumers discover them."
For over 25 years, Shipley has sold kolaches, which are handmade
and baked fresh daily with light, fluffy yeast dough filled with a
choice of sausage, ham, cheese and jalapeno. Kolaches have since
become one of the company's top sellers, accounting for 34% of
sales.
The kolache (kuh-LAH-chee) is a pastry originally
brought to Texas by Czech settlers
during the mid-to-late 1800s. Originally a sweet, fruit-filled
treat, the Texas kolache has come
to include meat and cheese options.
Do-Happy Rewards members who order any of the three new Egg
& Cheese kolaches July 3-7 will
receive 500 bonus points, with other offers following throughout
the month. Guests can sign up for Shipley's loyalty program at
www.shipleydonuts.com/rewards.
Egg & Cheese Kolaches are available in-store or online at
shipleydonuts.olo.com/ for pickup or delivery. From July 15-29, Shipley will offer a buy-one, get-one
deal for online orders at participating locations.
ABOUT SHIPLEY DO-NUTS
Founded in 1936, Houston-based Shipley Do-Nuts is one
of the nation's oldest and largest donut brands, with more than 350
company-owned and franchised restaurants across 12 states, serving
up its famous do-nuts, coffee and kolaches to generations of
guests. Shipley is ranked No. 110 on Entrepreneur magazine's
Franchise 500® 2024 list and No. 1 in its category, and
is No. 147 on the 2024 Technomic Top 500 Chain Restaurant Report.
For franchising information, visit ownashipleydonuts.com. Follow
Shipley on Instagram and Facebook @ShipleyDonuts.
Media Contact:
Ashley Lennington, SPM
Communications
ashleyl@spmcommunications.com
214-379-7000
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SOURCE Shipley Do-Nuts