New Campaign from The National Association for
Healthcare Quality Raises Awareness of the Power of Q
CHICAGO, July 1, 2024
/PRNewswire/ -- The issues facing healthcare today are
significant – the need to improve care, reduce costs and address a
looming workforce shortage "cliff." The National Association for
Healthcare Quality® (NAHQ) knows just how critical Quality
& Safety is to implementing meaningful and lasting solutions.
As the organization at the forefront of advancing quality to
advance healthcare, NAHQ is taking up the charge of making sure the
healthcare industry sees the power and potential of quality to take
on today's biggest challenges.
NAHQ Launches "The Power of Q"
Campaign
To achieve this, NAHQ is launching a bold new campaign, "The
Power of Q," designed to do something that has never been done
before - put Quality front and center in the minds and
conversations of everyone who is looking to improve care and
improve healthcare outcomes, from the front lines to the boardroom
and everywhere in between.
"We have our work cut out for us," said NAHQ Chief Executive
Officer and Executive Director Stephanie Mercado, CAE, CPHQ. "Recently, NAHQ
fielded research that revealed the healthcare community still has
vastly different definitions of what quality is. When stakeholders
can't even agree on definitions of quality, that limits our ability
to achieve quality goals. The stakes in healthcare have never been
higher, so alignment has never been more important. NAHQ developed
the industry standard for quality & safety workforce
competencies, the NAHQ Healthcare Quality Competency Framework. We
have developed a proven, systematic approach for implementing the
standard across the healthcare system. This campaign will help us
spread the word that if we all align on WHAT quality is and HOW to
implement it, we can achieve success – at the bedside, in the
boardroom, and everywhere in between."
NAHQ's SVP, Marketing & Membership, Stacey Rubin, knew that it would take a
highly disruptive campaign to open eyes and change minds. "As
the quality leader, NAHQ must take responsibility for elevating the
entire category – from 'small q quality' that too many equate
with being narrowly focused on just compliance to BIG Q
Quality, critical to solving healthcare's biggest problems,"
Rubin said. "Big Q needs to be at the center of patient care, so we
put a giant, undeniable Q in the operating room. Quality must be
prioritized in the boardroom, so we put the subject on the table,
literally. And we aren't stopping there. Our mission is to show
stakeholders that quality is critical to every aspect of healthcare
and that the professionals who work in quality are key team
members. We have big plans for Big Q."
The campaign will feature powerful messaging through a series of
print and digital ads in key industry publications, support across
social media, and on all NAHQ platforms.
More information on the campaign and to view the ads,
click: NAHQ Quality Campaign l NAHQ
To find out how to tap into the full power of quality, visit
NAHQ.org.
About NAHQ
The National Association for
Healthcare Quality® (NAHQ) is at the forefront of elevating
the profession and advancing the discipline of quality
& safety across the continuum of care. We set the industry
standard through our expert-created,
twice-validated Healthcare Quality Competency
Framework™ and help individuals and organizations
achieve it through educational programming, industry leading
data-driven intelligence, and the only accredited certification in
healthcare quality, Certified Professional in
Healthcare Quality® (CPHQ). NAHQ also serves as a
welcoming membership community and a trusted partner to 150+
organizations helping build quality infrastructures, workforce
planning and professional development programs and
quality cultures. Learn more at NAHQ.org.
Media Contact:
Mary
Pettersen
PR and Communications Director
National Association for Healthcare Quality
mpettersen@nahq.org
View original content to download
multimedia:https://www.prnewswire.com/news-releases/putting-healthcare-quality-on-the-map-and-in-the-boardroom-and-the-budget-302187067.html
SOURCE National Association For Healthcare Quality