Optimove Relocates to New, Larger Manhattan Offices Amidst Rapid Growth
June 30 2024 - 9:30AM
Optimove, the first Customer-Led Marketing Platform, has relocated
to new, larger offices in Manhattan to accommodate its rapid
growth. This expansion has been driven by recent strategic moves in
the U.S. and significant product announcements to better serve its
growing client base of leading global consumer brands.
Driving the growth, as noted in Optimove’s letter to
stakeholders, was the 2023 shift by marketers from rules-based
marketing to AI-mapped journeys, an approach Optimove has
championed since its founding in 2012. Optimove recognized early on
that consumers experience a mix of rational, emotional, analytical,
and illogical phases in their purchase journey. With AI-mapped
journeys, marketers deploy various strategies, and AI selects the
most appropriate marketing action for each customer based on
eligibility and available options.
Optimove remains ahead of the curve on Customer-Led Marketing.
Gartner highlighted that Customer-Led Marketing is becoming the
predominant method. In its report, 5 Trends Transforming
Multichannel Marketing Hubs, Gartner predicts that by 2026, 80% of
multichannel marketing hub buyers will use generative AI for
journey orchestration, personalization, analytics, and prescriptive
operations.
Other key milestones leading to the expansion were the
following:
- Appointment of Shai Frank as Senior Vice President Product and
General Manager, Americas, in October 2023
- Appointment of Eddie Patzsch as VP of Revenue for Growth
Verticals in March 2024
- Positioned the highest in execution and furthest in vision
among Challengers in Gartner’s 2023 Magic Quadrant for Multichannel
Marketing Hubs. In Gartner’s companion report, Optimove was ranked
#1 for Multichannel Marketing Journey Orchestration
- Release of OptiGenie, a comprehensive AI-powered suite embedded
in Optimove announced in November 2023. AI is not new to Optimove,
as it was the first Customer-Led Marketing Platform to natively
embed AI with the ability to predict customer migrations between
lifecycle stages in 2012 and with Optibot, starting in 2016. Plus,
OptiGenie advancements including expanded Generative AI Insights,
Self-Optimizing Streams, and OptiLive (enabling AI-based real-time,
personalized messaging)
- Unprecedented growth of Optimove’s partner network
- Continuous growth of its operations in LATAM following the
opening of a new office in Brazil
Providing industry-specific and use-case solutions for hundreds
of leading consumer brands, Optimove is the first Customer-Led
Marketing Platform, and the and the #1 CRM Marketing Solution used
by iGaming operators. Its solutions ensure that marketing always
starts with the customer instead of a campaign or product.
Customer-led marketing has been proven to deliver brands an average
increase of 33% in customer lifetime value. According
to Shai Frank, Senior Vice President of Product and General
Manager, Americas, “Our continued growth in the Americas is further
proof of the transformation taking place in the market, going from
product-led marketing to customer-led marketing. Our new offices
and growing team in the region will enable us to continue to
provide the unparalleled support for the foreseeable
future.”
About Optimove
Optimove is the first Customer-Led Marketing
and Engagement Platform. Its solutions ensure that marketing always
starts with the customer instead of a campaign or product.
Customer-led marketing has been proven to deliver brands an average
increase of 33% in customer lifetime value.
It is the only Customer-Led Marketing Platform powered by the
combination of 1) rich historical, real-time, and predictive
customer data, 2) AI-led multichannel journey orchestration, and 3)
statistically credible multitouch attribution of every marketing
action.
In Gartner's 2023 Magic Quadrant for Multichannel Marketing
Hubs, Optimove was positioned the highest in execution and furthest
in vision among Challengers. In Gartner's companion report,
Optimove was ranked #1 for Multichannel Marketing Journey
Orchestration.
Optimove provides industry-specific and use-case solutions for
hundreds of leading consumer brands. For more information, go to
Optimove.com.
- Optimove's new Manhattan offices
Guy Leshno
Optimove
+447716089172
Guy_l@optimove.com