NP Digital Accelerates Geographic Expansion in Agreement to Acquire SearchGuru
June 04 2024 - 10:23AM
NP Digital, a leader in end-to-end digital marketing, announces its
strategic agreement to acquire SearchGuru, expanding its footprint
in the Asia-Pacific region and underscoring its ambitious global
growth strategy.
The agreement to acquire
SearchGuru scales NP Digital’s in-market SEO, paid media and
creative capabilities, further solidifying its position as a market
disruptor in the APAC market and unlocking new opportunities in the
region for its global enterprise clients. SearchGuru has offices in
high-demand markets such as Australia, India, Malaysia, Singapore,
and Hong Kong and will an additional 120 digital marketers to its
270-strong APAC team. SearchGuru has a proven track record of
delivering business performance for leading brands such as Club
Med, Nespresso, Maybank and DHL across Asia and aligns well with NP
Digital’s customer-centric values and culture.
“This acquisition
reaffirms our commitment to customers by expanding and diversifying
our international talent and capabilities, better enabling us to
support client needs and take advantage of new opportunities around
the globe,” said Mike Gullaksen, CEO of NP Digital. “We have had
impressive organic growth in the Asia-Pacific region over the last
several years, and bringing SearchGuru into our ecosystem deepens
our capabilities, creates momentum and efficiencies, and positions
us to amplify our impact on the brands we work with.”
The combination of NP
Digital's robust technology stack and SearchGuru’s established
expertise across Asian markets will strengthen the comprehensive
suite of performance marketing solutions it offers to clients
across key verticals such as finance, insurance, travel and
beauty.
“The last 11 years has
been an amazing journey growing from a local 4-man agency to a
regional leader with over 120 specialists while delivering
consecutive revenue growth year after year and now joining NP
Digital is going to elevate us further to the global stage,” said
Larry Lim, CEO, SearchGuru.
NP Digital has
capitalized on significant growth opportunities in this global
dynamic landscape in recent years. In early 2024 it acquired the
Canada-based creative branding agency, REBL House and in 2023
acquired the search listening technology,
AnswerThePublic.
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About NP Digital:
NP Digital is a global digital marketing agency focused on
enterprise and mid-market challenger brands. Underpinned by its
proprietary technology division and platform Ubersuggest, NP
Digital is regarded as one of the fastest-growing, award-winning
performance marketing agencies in the industry. NP Digital views
marketing through a consultative lens that takes a holistic view
when applying specialist execution to build meaningful
partnerships. These partnerships include some of the world’s most
prominent Fortune 500 brands in addition to mid-size,
direct-to-consumer (DTC) challenger-type organizations. NP Digital
spans across the globe, with more than 800 employees in 19
countries and 40 of the 50 U.S. states. For more information visit
npdigital.com.
Kimberly Deese
NP Digital
kdeese@npdigital.com