- OML Entertainment's Hypothesis is targeting the Asia–Pacific
Region, Middle East, Africa, and USA by 2025.
- Hypothesis will open borders for brands and agencies,
facilitating a region-agnostic global platform
MUMBAI, India, May 27, 2024 /PRNewswire/ -- Only Much Louder's
AI-powered influencer marketing tech, Hypothesis, expands its
global footprint, after revolutionizing the Indian influencer
market. In the first phase, Hypothesis will be available in the
Asia–Pacific region (Singapore, Australia, Malaysia, Philippines, Vietnam, Thailand), Middle Eastern countries
(Abu Dhabi, GCC nations,
Egypt, Lebanon, Saudi
Arabia, Kuwait,
Qatar) as well as in
Africa (Kenya,
Nigeria, South Africa) and the USA.
Himani Agrawal, Senior Vice
President, Hypothesis-OML, said, "At Hypothesis, we're
proud to offer a comprehensive kit for creator evaluation using
100+ data points. We provide the ultimate tool for your marketing
arsenal. This is made even more convenient with our self-serve
mode, empowering brands to initiate impactful influencer campaigns
independently."
Hypothesis streamlines data-driven influencer marketing
globally, after recognising a critical disconnect between creator
technology and services. Hypothesis was created with an inherent
potential to serve a global audience, by empowering brands and
agencies to transcend geographical limitations and unite discovery,
outreach, and analytics in a single, user-friendly platform. This
will accelerate the growth of the creator economy, creating
opportunities for creators and brands.
Gunjan Arya, CEO of OML
Entertainment, said, "We will be closely monitoring the
milestones of Hypothesis to infiltrate the markets at the rate of
5–10% in the first year. We will also keep an eye on the
acquisition rate, which is aimed to rise by 15–20%. Besides,
we seek to derive over 35% of revenue from our global expansion
efforts."
With Hypothesis, OML is strategizing to expand into markets like
Australia, the Asia–Pacific, the Middle East, and Africa, due to the region's influencer
marketing industry, which stands at 33.4% CAGR. Regions like the
USA and the MENA have emerged as
key players that are driven by advanced technologies and demand for
data analytics.
Leveraging OML's successful presence in Southeast Asia, the Middle East, Africa, and Eastern
Europe, Hypothesis is set for a smooth rollout. OML's
established network, combined with their in-house expertise, will
provide a strong foundation for this endeavor.
For details, visit hyp.io
Photo:
https://mma.prnewswire.com/media/2422425/OML_Entertainment_Hypothesis.jpg
View original
content:https://www.prnewswire.co.uk/news-releases/only-much-louders-ai-powered-influencer-marketing-tech-hypothesis-expands-globally-to-empower-brands-to-connect-with-international-creators-302155957.html