Bringing the First Global Cross-Disciplinary
Immersive Entertainment Product
BEIJING, May 24, 2024
/PRNewswire/ -- In a strategic move to enhance its international
market presence, Innomix is developing and producing a
Location-Based Mixed Reality (LBMR) experience product based on the
iconic Chinese cultural IP, "Poetic Dance: The Journey of a
Legendary Landscape Painting." Building on Innomix's substantial
involvement in the World Castle Association (WCA) project, this
collaboration marks the creation of the world's first immersive
entertainment product that seamlessly blends fine arts, performing
arts, and technology.
LBMR, which delivers a large-scale, multiplayer, full-sensory
virtual reality experience, represents a significant advancement
over traditional LBVR (Location-based Virtual Reality). Since its
debut, LBMR has made impressive technological strides, surpassing
existing LBVR offerings in both interactivity and immersive
quality. Its exceptional interactive capabilities and immersive
nature have demonstrated immense market potential and substantial
opportunities for new applications across multiple sectors.
The rise of immersive consumption highlights a shift in
lifestyle preferences, particularly among younger, tech-savvy
generations. These consumers increasingly seek distinctive,
interactive experiences that cater to their desire for
individuality and offer enhanced engagement and personalization.
The demand for platforms that provide a deeper sense of identity
and participatory consumption is growing, reshaping how companies
approach the creation and delivery of digital experiences.
LBMR is pushing the boundaries of how technology and cultural
content converge to enhance consumer interaction with historical
and cultural narratives. The advanced platform offers users a
dynamic and intuitive way to explore and engage with cultural
heritage, uncovering layers of history in an immersive setting.
Jointly curated by the Palace Museum, China Oriental Performing
Arts Group, and people.cn, "Poetic Dance: The Journey of a
Legendary Landscape Painting", a show inspired by the transcendent
masterpiece A Panorama of Mountains and Rivers, has traveled
to 62 cities since its debut in 2021, amassing an impressive record
of 500 performances.
Innomix's Head for international operations Shanelle Yuan
remarked that the Asian market is exceptionally vibrant in the
realm of social entertainment, contrasting with the European and
American markets. The remarkable success of the French VR content
brand Excurio in China highlights
the current market's core focus but also serves as a beacon for
companies like Innomix, which prides itself on a unique blend of
technology and content. Innomix is poised to expand the boundaries
of immersive experiences, utilizing LBMR technology to craft
expansive and unbounded environments that offer a new paradigm in
entertainment, blending the virtual with the visceral.
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SOURCE Innomix