DANBURY,
Conn., May 23, 2024 /PRNewswire/ --
Jeff Licciardi was introduced today as VP, Growth for
PlusMedia, LLC, a fully integrated marketing company dedicated to
closing the offline to online customer loop. Reporting to newly
hired President Scott Shamberg, Jeff will lead efforts across
sales and marketing with a focus on accelerating PlusMedia's
marketplace presence and establishing new client relationships.
Scott said, "We are excited about Jeff's addition to our
leadership and our ability to start building awareness of
PlusMedia. Our clients tell us all the time that we are one of the
best kept secrets in performance marketing, so having a
strategically growth-oriented and highly experienced individual
such as Jeff on our team will give us the ability to finally share
our capabilities with more brands.
Most recently, Jeff served as the SVP of Sales, Marketing and
Partnerships, for private equity backed Division 6, a digital
experience company serving media and technology companies. Prior to
that, he served eight years as an SVP at Performics, the
performance marketing engine of Publicis Groupe, where he was
responsible for client relationships and business development. Jeff
spent two years as an adviser to Deadicated.AI, a sales
enablement tool, and as a member of the Revenue Collective.
Jeff joins PlusMedia during a time when marketing fragmentation
continues and audience selection and targeting is becoming more
complex, not to mention the advancement of AI and new media
channels like Connected TV. Jeff brings a proven track record of
advising brands on how to succeed in a rapidly changing audience
environment as well as a deep strategic understanding of
measurement, technology, and analytics.
Jeff added, "I am thrilled to be joining PlusMedia and bring its
long-standing credibility of driving tangible business impact for
enterprise brands to a wider market. The company is strongly rooted
in direct marketing strategy and channels. This will help us work
with brands to quickly realize that today's media landscape goes
well beyond the typical channels and requires a 360 degree view of
their customer's interactions.
About PlusMedia
PlusMedia, LLC is a full-service
performance marketing company dedicated to helping
direct-to-consumer brands and nonprofit organizations acquire and
retain customers and donors and drive revenue growth. Our focus is
to grow our clients' business through strategic multichannel media
campaigns that expand reach, maximize ROI, and increase bottom-line
profitability.
Founded in 1998, PlusMedia is a woman-led business with a 95%
client retention rate. For more information, visit plusme.com.
PR pr@plusme.com
https://plusme.com/
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