Higround and Minecraft Join Forces to Showcase Gaming as an Art Form
May 22 2024 - 12:00PM
Business Wire
Higround, a leading provider of premium gaming peripherals
collaborates with Minecraft, the beloved sandbox game, to unveil an
exclusive collection celebrating gaming as an art form. The
collaboration brings to life the art and creativity of Minecraft
players, inviting gamers to explore and express themselves through
a range of meticulously crafted peripherals.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240522106753/en/
The Higround x Minecraft collection
features two Summit 2.0 65 keyboards. (Photo: Business Wire)
The Higround x Minecraft collaboration is a testament to the use
of gaming as a creative medium and art form. The collection
features a lineup of Basecamp 65, Summit 65, and Performance 65
keyboards, alongside matching mousepads and other accessories. Each
product showcases iconic artwork from the blocky worlds of
Minecraft, capturing the essence of its diverse landscapes,
characters, and creatures.
From lush forests to deep mines, this collection invites gamers
to bring to life the artistry they create within their individual
worlds.
“Most of society views video games as a juvenile pastime. Yet,
we believe video games, especially ones like Minecraft, are an art
form,” says Creative Director and co-Founder of Higround, Rustin
Sotoodeh. “Minecraft's gameplay spawned a generation of creatives
who, for the first time, were able to architect houses or design
clothes at an early age. Our collaboration with Minecraft shows the
world that side of games—the creative side.”
The Higround x Minecraft collection will be available for
purchase on May 29 at 12 PM PT, providing gamers with the
opportunity to bring the iconic artwork of Minecraft into their
gaming spaces. For more information and updates on the release,
visit Higround.co.
ABOUT HIGROUND
Higround is a lifestyle and computer peripheral brand that seeks
to embody elevated gaming culture. Founded by Rustin Sotoodeh and
Kha Lu, Higround creates high-quality peripherals with unique
designs that fuse fashion, gaming, and technology. Each capsule
features a distinctive array of items known to sell out rapidly.
The brand has garnered acclaim for collaborations with renowned
brands such as Naruto, SEGA, and Brain Dead. In 2021, the brand was
acquired by esports powerhouse 100 Thieves.
ABOUT MINECRAFT
Minecraft is the best-selling video game of all time with
millions of players in every country and territory around the world
including Antarctica and the Vatican City. At its core, Minecraft
is a game about placing blocks and going on adventures. The
Minecraft franchise continues to reach new players through ongoing
game updates, games like Minecraft Education, Minecraft Legends,
and Minecraft Dungeons, a diverse line of consumer products, a
growing library of in-game Marketplace content, books and an
upcoming major motion picture.
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version on businesswire.com: https://www.businesswire.com/news/home/20240522106753/en/
For more information, please contact: Kelly Kim,
kkim@higround.co