Marketing Leader, Previously at Riot Games and
Netflix, Joins the Leading Beauty Company in Critical Role to Drive
Innovation and Brand Growth
LOS
ANGELES, May 21, 2024 /PRNewswire/ -- IPSY,
the world's largest beauty membership, announced today the
appointment of Francine Li as its
new Chief Marketing Officer (CMO). In her new role reporting to CEO
Scott Gilbertson, Li will lead
marketing, communications, and ensure seamless member experience to
further IPSY's mission of inspiring everyone to express their
unique beauty. She will oversee efforts to reinvigorate the IPSY
brand to engage the current community and reach the next generation
of beauty fans. Deeply committed to diversity, equity, and
inclusion throughout her career, Francine will also work with IPSY
to continue to advance impact efforts at the company.
"Francine is a visionary talent. Her impressive success building
resonant brands with next-generation customers will be invaluable
to the growth trajectory and market leadership of IPSY," said Chief
Executive Officer Scott Gilbertson.
"As a brand and customer led company, this is a critical role. We
are confident that Francine's leadership will elevate and extend
IPSY's indelible commitment to serving the needs of our
members."
Li most recently served as Global Head of Marketing at Riot
Games where she oversaw culture-shaping games including League
of Legends and VALORANT. During her tenure, the company was
named one of Fast Company's Most Innovative Brands. Similarly, she
led Global Brand Strategy at Netflix, during a period of hyper
growth. Previously, at preeminent creative agencies, she led
creative campaigns for iconic brands including Procter &
Gamble, ESPN, and Budweiser. Li has been recognized as
a 2023 Forbes Entrepreneurial CMO and has won over 50 global awards
including Cannes Lions, Clios, One Show Pencils, Effies and an
Emmy. Additionally, she has held the esteemed role of Jury
President for both the Cannes Lions and the One Show.
"I am thrilled to be joining the IPSY team! It is a pivotal and
exciting moment for the company as we embark on our next stage of
growth. I look forward to applying my passions for creativity and
innovation to a brand that epitomizes empowerment and
self-expression. As someone who grew up not seeing myself
represented in the beauty industry, IPSY's mission of redefining
beauty in a way that celebrates diversity and authenticity deeply
resonates with me." shared Francine
Li.
ABOUT IPSY:
IPSY is the beauty industry's most powerful marketing platform,
uniting brands, creators, and hyper-engaged consumers with
unprecedented access to each other through the world's largest
beauty membership. Home to sample-size beauty subscription Glam
Bag, full-size beauty subscription BoxyCharm, celeb-curated
collection Icon Box, and clean, sustainable personal care
subscription Refreshments, IPSY boasts an avid beauty community of
20 million fans and 200 million product reviews.
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SOURCE IPSY