Delivering Strong Results across Influencer Marketing, Affiliate
Marketing and UGC for Global Consumer Electronics Client
BOSTON, May 17, 2024
/PRNewswire/ -- gen.video, a leading influencer marketing agency
and technology platform, was awarded silver distinctions for 'Best
Influencer Marketing Partnership' and 'Best Content Partnership' at
the 2024 US Partnerships Awards for campaigns focused on showcasing
how technology fuels creativity and commerce.
The US Partnerships Awards recognize the individuals, companies
and technology that cultivate exceptional outcome-based
performance, affiliate, brand and influencer partnerships.
"Taking home the Silver Award for Best Content Partnership is
really special. For there to be trade, there must first be trust,"
said Jessica Thorpe, CEO of
gen.video. "We are fortunate to have amazing clients who entrust
our team of experts and technology to manage their partnerships and
develop campaigns that meet consumer's needs and deliver business
results."
A Silver Partnership Award was also collected for work done in
collaboration with Lenovo and Microsoft. The gen.video team
spearheaded the "Creativity as Progress" TikTok campaign,
encouraging aspiring Gen Z and Millennial creatives to embrace the
process and push the limits of their creative passions during key
merchandising periods around Back to School and Holiday.
As a full-funnel influencer-led marketing campaign, the
objective was to showcase how Lenovo's line of premium, lightweight
laptops fuels creativity and empowers creators to unleash their
full expressive potential through Microsoft built-in creator tools,
ultimately driving interest and consideration.
"What set this campaign apart, was the dedication across the
entire digital landscape - from social media photos and videos
through banners and videos published to retail product pages," said
Becky Young, SVP of Agency
Operations at gen.video. "By partnering with influencers across a
variety of creative disciplines and leaning into behind the scenes
processes, the campaign seamlessly demonstrated the power of Lenovo
Slim products with built-in Microsoft tools without the
sales-pitch, winning favor in audiences' eyes and driving
engagement and sales."
About gen.video
gen.video is a leading influencer marketing company with a
mission to create content that moves. The company specializes in
bespoke agency services that are powered by proprietary full-funnel
influencer measurement technology. This combination of creativity
and consumer insights leads to creating award-winning work for the
world's largest brands.
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SOURCE gen.video