Barbara Stone to intensify
Abstrax Hops' dedication to innovation, diversity, and inclusion,
while Tom Nielsen, a veteran leader
from Sierra Nevada, harnesses his expertise to spearhead a
transformation in the hops industry.
TUSTIN,
Calif., May 15, 2024 /PRNewswire-PRWeb/ -- Abstrax
Hops, a leader in innovative hop products for the brewing industry,
proudly announces the addition of two trailblazing executives to
their team: Barbara Stone as the
National Sales Manager and Tom
Nielsen as the Director of Brewing and Beverage Innovation.
Both appointments mark a significant stride in the company's
mission to revolutionize hop utilization and inclusivity in the
brewing and beverage sectors.
"We are thrilled to welcome Barbara and Tom
to our team...Barbara's leadership on diversity and Tom's
pioneering work in hop research will undoubtedly propel us towards
a future where Abstrax Hops leads the charge in crafting superior
brewing ingredients." - Max Koby,
CEO of Abstrax
Barbara Stone joins Abstrax Hops
with an impressive background in the food and beverage sector,
beginning her career at a large ice cream production facility
before transitioning to the brewing industry, where she spent seven
years at Ninkasi Brewing Company. At HAAS, her most recent tenure,
Barbara managed key accounts both nationally and internationally
and played a pivotal role in direct partnerships with hop farmers
and support for national organizations like the Master Brewers
Association of the Americas (MBAA), where she co-chaired the
national DEI committee.
Barbara has been instrumental in promoting diversity, equity,
and inclusion within the industry, a testament to her commitment to
making the brewing world more inclusive. Her involvement in
initiatives such as Pink Boots, and now Lifting Lucy through
Abstrax's partnership, highlights her dedication to empowering
underrepresented groups in the craft beer community.
As she steps into her role at Abstrax Hops, Barbara is focused
on introducing advanced brewing products that redefine daily
operations for breweries, moving from traditional methods to
innovative, flavor-enhancing solutions. Her goal is to transform
how breweries perceive and utilize advanced hop products.
"Joining Abstrax Hops is a pivotal moment in my career that
aligns perfectly with my passions for innovation and inclusivity,"
said Barbara Stone. "I am thrilled
to have the opportunity to shape the future of brewing by
integrating cutting-edge solutions that not only enhance the
quality and diversity of our products but also foster a more
inclusive industry environment. My mission here is to challenge the
status quo and open new paths for creativity and growth in the
brewing world."
Tom Nielsen is a distinguished
figure in the brewing industry, renowned for his extensive
experience and pioneering contributions, particularly during his
20+ year tenure at Sierra Nevada Brewing Co and as a co-founder of
the Hop Quality Group.
Tom's leadership at Sierra Nevada involved not just management
but also active engagement in the practical application of research
and development efforts, collaborating closely with company
partners to ensure the delivery of top-quality products. His skill
set includes a robust combination of technical knowledge and
strategic acumen, encompassing areas such as new business
development, cross-functional team leadership, supply chain
optimization, and project management. These competencies have
equipped him to drive significant advancements in brewing
operations, from enhancing raw material sourcing and quality
control processes to innovating flavor profiles and product
lines.
At Abstrax Hops, Tom is set to channel his formidable expertise
into developing revolutionary hop products that cater to the
evolving needs of modern brewers. His focus will be on harnessing
cutting-edge scientific advancements and flavor chemistry to create
superior brewing ingredients that not only meet the current demands
of the industry but also set new standards for quality and
creativity.
"I am genuinely excited to be at Abstrax Hops, where the focus
on scientific innovation meets my deep-rooted passion for hops and
brewing," stated Tom Nielsen. "Here,
I see a unique opportunity to push the boundaries of hop usage and
flavor profiling in brewing, driving the industry forward with
groundbreaking products. My goal is to transform how breweries
everywhere think about and utilize hops, ensuring they have access
to the highest quality ingredients for creating exceptional
beverages."
As the Director of Brewing and Beverage Innovation at Abstrax
Hops, Tom is eager to leverage his vast knowledge and experience to
develop groundbreaking hop products that meet the evolving needs of
today's brewers. His passion for quality and innovation aligns
perfectly with Abstrax Hops' vision of pushing the boundaries of
what's possible in hop utilization.
"We are thrilled to welcome Barbara and Tom to our team," said
Max Koby, CEO of Abstrax. "Their
unique skills and experiences are vital as we continue to innovate
and expand our impact within the industry. Barbara's leadership on
diversity and Tom's pioneering work in hop research will
undoubtedly propel us towards a future where Abstrax Hops leads the
charge in crafting superior brewing ingredients."
With these new appointments, Abstrax Hops reaffirms its
commitment to excellence, innovation, and inclusivity in the craft
brewing industry.
For more information about Abstrax Hops, please visit
www.AbstraxHops.com.
About Abstrax: Where Innovation and Science Meets Flavor
Mastery
As the pioneering leader in the world of botanical flavor
technology, Abstrax excels in crafting innovative terpene-driven,
functional flavor solutions. Serving the cannabis, hops, flavor and
fragrance industries, Abstrax is the trusted product development
partner that forward-thinking CPG brands turn to when looking for a
competitive edge. Founded in California by a team of award-winning PhD
scientists, flavor chemists, and visionary product developers,
Abstrax harnesses its three divisions to craft transformative CPG
applications via innovative technology and more sustainable, all
natural, and cost effective ingredients. Abstrax Tech produces
groundbreaking peer reviewed research publications, discovers new
flavor compounds, and produces terpene blends and flavors for
tobacco, cannabis, and food applications – including botanically
derived cannabis flavor experiences, live all-natural hemp-derived
terpenes, and mood-enhancing terpene-flavor systems. Abstrax Labs
offers cutting-edge R&D, extraction and analytical technologies
through its proprietary Terplytics™ system. Its technology delivers
the most advanced botanical testing for exploratory research,
sensory quantification, strain validation, product development, and
consumer insights. Abstrax Hops provides the most advanced
research, products, and services that push the limits of brewing
innovation. Its wide range of solutions encapsulates the authentic
varietal-specific Hop Flavors, Dank Flavors, and next generation of
advanced hop products including natural hop aroma extracts. Abstrax
offers the utmost in safety, quality and regulatory adherence,
ensuring seamless integration into product lines. Delve deeper with
Abstrax at AbstraxTech.com, AbstraxHops.com and
AbstraxLabs.com.
Media Contact
Stacey Jones, Abstrax Hops, 1
2139258177, stacey@lavozmarketing.com, www.AbstraxHops.com
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SOURCE Abstrax Hops