Horizon Group USA Launches New STEM Activity Line for Star Wars™ Fans of All Ages
May 03 2024 - 12:45PM
Just in time for "May the 4th," or Star Wars Day, Horizon Group
USA, a leading global provider of innovative educational activity
products, is unveiling a galactic new Star Wars collection. In the
company's first collaboration with Lucasfilm Ltd, Horizon Group's
Star Wars line will deliver STEM-based kits that will provide fans
with Star Wars-inspired edu-tainment experiences.
Horizon Group has made progressive strides in the STEM category,
launching a variety of innovative STEM products over the past 20
years including its ThinkBox® and YOUniverse'™ brands. Each brand
is backed by educational content powered by Horizon's content
engine The Young Scientists Club™, empowering the next generation
of innovators and creators since its inception in 1999. A
cornerstone of Horizon Group's growth strategy has been its
licensing program, and building partnerships with top educational
and entertainment brands that have significant fan followings to
reach a broader range of consumers.
The new Star Wars collection includes entertaining and
educational STEM activities inspired by iconic characters and lore
from Star Wars, bringing fans of all ages an exciting collection of
products that introduce educator-backed geology, chemistry, and
engineering experiences.
"STEM-based activities have played a strong part in the
expansion of Horizon Group's portfolio since the beginning, driven
by our CEO, Roshan Wijerama, and his passion for supporting
children's education," said Evan Buzzerio, Chief Commercial Officer
& Partner at Horizon Group USA. "Applying Horizon Group’s
innovative approach to the Star Wars brand backed by the
educational content developed by research scientists, Drs. Balint
and Lita Kacsoh, has enabled us to make science subjects even more
accessible to fans of all ages.”
The Star Wars kits take fans on a journey with Star
Wars-inspired science, offering the chance to build, and learn with
STEM through a variety of exhilarating play experiences. The first
products to launch within the collection include the Star Wars
Slime Jars, from Horizon Group USA's popular SLIMYGLOOP® brand. In
this creative new twist on sensory play, chemistry fans can learn
about the science of compounds through hands-on play and
corresponding collectible educational fact cards.
“There are few franchises more beloved than Star Wars, and our
debut collection strengthens Horizon Group’s powerful line-up on
creative activities and STEM kits, empowering kids to learn
alongside their favorite characters,” added Laura Pfeffer, Vice
President of Licensing & Specialty Sales at Horizon Group
USA.
Star Wars Slime Jars are now available at Amazon and Barnes
& Noble, and fans can look forward to the launch of additional
Star Wars-inspired STEM-focused sets later this year. The product
line for Horizon Group USA’s Star Wars debut collection
includes:
Star Wars Slime Jars (Ages 6+:
$8.99)Star Wars fans can imagine embarking on a journey
across the galaxy with a collection of four different slimes
inspired by fan-favorite characters like the Mandalorian,
stormtroopers, Grogu, and Darth Vader. The tactile thrill of slime
dives into the chemistry of compounds, illustrated within included
collectible fact cards.
Star Wars LIGHTSABER™ Themed
Engineering Kits (Ages 6+: $14.99) A new STEM activity
will empower Star Wars fans to discover the magic of LEDS and
circuit science as they assemble two Lightsaber™ themed
glowing model kits! The set includes model kits inspired by Darth
Vader and Obi-Wan's Lightsabers™ from Star Wars: A New Hope™.
Featuring an easy-to-follow project guide, fans can delve into the
mysteries of the Star Wars galaxy as they unravel the dynamics of
light, matter, crystals, and energy sources.
Star Wars Grow & Glow Kyber
Crystals (Ages 8+: $19.99 -$22.99)The ultimate Star Wars
STEM experience allows fans to unleash their inner chemist through
hands-on exploration as fans grow their very own crystals
resembling Kyber in a few simple steps. Watch as a vibrant galaxy
of colors emerge, turning the saturated solution into a crystalline
specimen that's ready to be showcased on the included light-up Star
Wars-inspired display base.
“We look forward to introducing exciting new STEM experiences to
Star Wars fans this year,” said Hiu Lee, EVP and Chief Marketing
Officer at Horizon Group USA. “Our global retail distribution teams
are now armed with even more exciting products that add a dynamic
new dimension to our existing STEM programs.”
For more information and to receive the latest updates, follow
the company at HorizonGroupUSA.com, @HorizonGroupUSA on Instagram,
TikTok and YouTube, and @HGUSA on Facebook.
About Horizon Group:Horizon’s rich history in
the trend industry dates back to 1912 - and while many things have
evolved, one element remains the same: Creativity. It's universally
human, and we believe creativity is for everyone. As a global
leader, providing trend-driven D.I.Y. and educational activity
kits, our mission is clear: Connection People Through Creativity.
We need to fuel each generation with the power to explore the world
around them and unlock their potential. By supporting each stage of
development with thoughtful, hands-on entertainment - Horizon Group
USA doesn’t just deliver products with lasting benefits, we inspire
the entire creative family to be the best version of themselves -
proudly expressive, confident and unique. Together, WE create
what’s next!
Lucasfilm, the Lucasfilm logo, STAR WARS and related properties
are trademarks and/or copyrights, in the United States and other
countries, of Lucasfilm Ltd. and/or its affiliates. © & TM
Lucasfilm Ltd. Contact:Litzky Public
Relations Marissa Lambert mlambert@litzkypr.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f1c3349d-ccac-4dd7-8486-5efc2cc5dbae