Tablet Shipments Show Signs of Recovery in Q1 2024, According to IDC
May 03 2024 - 11:09AM
Business Wire
After more than two years of decline, worldwide tablet shipments
posted modest year-over-year growth of 0.5% in the first quarter of
2024 (1Q24), totaling 30.8 million units, according to preliminary
data from the International Data Corporation (IDC) Worldwide
Quarterly Personal Computing Device Tracker. The last time the
market recorded growth was in the second quarter of 2021, after
which shipments began to slow due to saturation. While
macroeconomic issues persist, the rebound in shipments this quarter
was driven by the start of a refresh cycle though long-term volumes
are unlikely to match the surge seen during the pandemic. However,
the shift towards premium tablets is a silver lining as consumers
seek productivity-oriented devices.
1Q24 Company Highlights
- Apple faced a bit of a lull last year due to the poor
economy and the absence of new models and declined 8.5% year over
year. The company has focused on clearing out inventory of older
models prior to the expected launch of new models in 2Q24. Apple
managed to hold the number 1 position with 9.9 million units
shipped in 1Q24.
- Samsung ranked second with shipments of 6.7 million
units in 1Q24, which was a year-over-year decline of 5.8%.
Promotions from competing brands in Europe and Asia/Pacific and the
lack of new products held back Samsung's growth. However, the
company is focused on improving its user experience by including AI
capabilities in its latest products and focusing on premium
products to capitalize on this year's replacement cycle.
- Huawei retained the third position this quarter with
year-over-year growth of 43.6% and shipments of 2.9 million units.
The Chinese tech giant likely benefitted from the resurgence of its
smartphone business and managed to grow its market share by 2.8
basis points compared to 1Q23.
- Lenovo ranked fourth this quarter with year-over-year
growth of 13.2%. Like many other vendors, Lenovo has been able to
grow its detachable portfolio since the pandemic, with its Tab P
series models driving shipments. However, slate tablets still
represent nearly 80% of Lenovo's shipments.
- Xiaomi retained its spot in the top 5 with impressive
growth of 92.6% year over year and shipments reaching 1.8 million
units. Outside of China, which is its largest market, Xiaomi grew
by triple digits across almost all regions where it ships.
"The tablet market started showing signs of recovery in the
first quarter. The real gains will come from the next refresh
cycle, followed by growth within commercial segments as more
tablets are used in the education sector and the gig economy," said
Anuroopa Nataraj, senior research analyst with IDC's Mobility and
Consumer Device Trackers. "However, these factors won't suffice as
the attrition driven by competition from PCs and smartphones will
contribute to a lackluster outlook for the tablet market. That
said, there is potential upside driven by AI capabilities similar
to what's expected in other device types."
Top Five Tablet Companies, Worldwide
Shipments, Market Share, and Year-Over-Year Growth, Q1 2024
(Preliminary results, combined company view for the current quarter
only, shipments in millions)
Company
1Q24 Unit Shipments
1Q24 Market Share
1Q23 Unit Shipments
1Q23 Market Share
Year-Over-Year Growth
1. Apple
9.9
32.0%
10.8
35.2%
-8.5%
2. Samsung
6.7
21.7%
7.1
23.2%
-5.8%
3. Huawei
2.9
9.4%
2.0
6.6%
43.6%
4. Lenovo
2.1
7.0%
1.9
6.2%
13.2%
5. Xiaomi
1.8
5.9%
0.9
3.1%
92.6%
Others
7.4
24.0%
7.9
25.8%
-6.6%
Total
30.8
100.0%
30.6
100.0%
0.5%
Source: IDC Worldwide Quarterly Personal
Computing Device Tracker, May 3, 2024
Table Notes:
- Data is preliminary and subject to change.
- Shipments include shipments to distribution channels or end
users. OEM sales are counted under the company/brand under which
they are sold.
- The "Company" represents the current parent company (or holding
company) for all brands owned and operated as subsidiary.
About IDC Trackers
IDC Tracker products provide accurate and timely market size,
company share, and forecasts for hundreds of technology markets
from more than 100 countries around the globe. Using proprietary
tools and research processes, IDC's Trackers are updated on a
semiannual, quarterly, and monthly basis. Tracker results are
delivered to clients in user-friendly Excel deliverables and
on-line query tools.
Click here to learn about IDC's full suite of data products and
how you can leverage them to grow your business.
About IDC
International Data Corporation (IDC) is the premier global
provider of market intelligence, advisory services, and events for
the information technology, telecommunications, and consumer
technology markets. With more than 1,300 analysts worldwide, IDC
offers global, regional, and local expertise on technology, IT
benchmarking and sourcing, and industry opportunities and trends in
over 110 countries. IDC's analysis and insight helps IT
professionals, business executives, and the investment community to
make fact-based technology decisions and to achieve their key
business objectives. Founded in 1964, IDC is a wholly owned
subsidiary of International Data Group (IDG), the world's leading
tech media, data, and marketing services company. To learn more
about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC
and LinkedIn. Subscribe to the IDC Blog for industry news and
insights.
All product and company names may be trademarks or registered
trademarks of their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240503589664/en/
Jitesh Ubrani jubrani@idc.com 416-873-0315
Ryan Reith rreith@idc.com 508-935-4301
Michael Shirer press@idc.com 508-935-4200