ST. LOUIS, Mo., May 3, 2024 /PRNewswire/ -- Watlow®, a leading
provider of industrial technology and thermal systems, is excited
to announce the launch of its new Prime Distributor Program across
Europe. This program will provide
customers with improved support and easier access to the full line
of products and solutions.
The Prime Distributor Program will be offered through a network
of well-qualified distributors that have each established a strong
local presence by providing customers with the great support they
have come to expect from Watlow. The program is essential to the
company's go-to-market strategy for indirect European
customers.
To qualify as a Watlow Prime Distributor, each
business is required to demonstrate the ability to continually
invest and scale their organization and to adhere to Watlow's
strict requirements for service and support for both its Eurotherm
and Watlow product lines. A new logo treatment signifying a
certified Prime distributor has been developed for these key
partners to conduct business on Watlow's behalf.
Watlow will have one Prime Distributor per country that will be
the main distributor within Germany, France, Spain, Italy
and the U.K. Other Prime Distributors may be added later as the
business expands further across Europe. Each Prime will have primary
responsibility for managing its own business as well as an extended
network of Endorsed Distributors within their respective markets.
Endorsed Distributors will assist Primes with other localized and
unique needs as they arise.
The first market where the Prime program will be introduced is
the U.K., and Watlow has selected Electroserv as the Prime
Distributor within this important market. The company's website,
which currently offers Eurotherm's product line, is currently under
development to also provide access to Watlow offerings.
In the coming months, the company will be transferring a
significant number of UK-based customers and distributors to
Electroserv and will be working with relevant groups within Watlow
to communicate with customers to ensure a smooth transition and
avoid any disruption to business.
"The partnership of Watlow and Electroserv is a great step
forward for our indirect business across Europe, providing a better customer experience
as well as access to more sales and support resources," said
Steve France, Watlow's indirect
sales manager in Europe.
About Watlow
Watlow is a global industrial technology company that uses its
world-class engineering expertise, advanced thermal systems, and
manufacturing excellence to provide a wide array of temperature
control, power control, heater technologies, and temperature
sensing platforms. Watlow brings its experience to a broad cross
section of industries, including semiconductor processing,
environmental chambers, energy processes, diesel emissions, medical
and foodservice equipment.
Since 1922, Watlow has grown in product capability, market
experience and global reach. The company holds more than 1,100
patents and employs more than 4,200 team members working in 11
manufacturing facilities and nine technology and development
centers in the United States,
Mexico, Europe, and Asia.
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