Cookerly PR Adds DS Smith to Growing Client Roster
May 01 2024 - 10:30AM
Business Wire
Award-winning agency hired by global
sustainable packaging leader to provide media relations and
government affairs services
Cookerly PR, an Atlanta-based integrated communications agency,
today announced it was selected by UK-based DS Smith, a leading
provider of sustainable, fiber-based packaging, to provide media
relations and government affairs support in North America. The
agency will develop and implement strategic communications
campaigns to enhance DS Smith’s position as a global leader in
sustainable packaging solutions, paper products and recycling.
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“As one of the world’s leading paper products brands, DS Smith
has truly positioned sustainability at the core of their
purpose-focused, circular business model,” said Cookerly CEO Cory
Stewart. “We are excited to have been selected and look forward to
raising awareness of their growing packaging capabilities in North
America.”
“We chose Cookerly because they have proven their ability to
think strategically in developing and executing creative
communications campaigns that produce measurable results,” said
Ryan Rogers, director of corporate affairs for DS Smith North
America. “As we advance in North America, this partnership is an
important aspect of our growth strategy to increase brand
recognition and industry thought leadership nationally and in
targeted local markets.”
In the past year, Cookerly has significantly expanded its client
base across many industries, including agriculture, technology,
food and beverage, luxury retail, hospitality, nonprofit, and more.
The firm’s ability to provide strategic counsel to senior leaders
and its skilled management of high-profile crises and issues has
made the agency a trusted communications partner for hundreds of
U.S. and global corporations.
About Cookerly PR
Founded more than 30 years ago, Cookerly PR is a trusted partner
for many of the world’s most respected public and private
corporations. Led by a highly skilled group of senior
professionals, the agency’s history of achievements is reflected in
more than 120 Phoenix Awards and Silver Anvils from the Public
Relations Society of America. In addition, Forbes, completed
detailed evaluations of communications agencies nationwide and
accorded Cookerly its highest five-star rating and ranked it as one
of America’s top firms among thousands reviewed.
About DS Smith
DS Smith is a leading provider of sustainable fiber-based
packaging worldwide, which is supported by recycling and
papermaking operations. It plays a central role in the value chain
across sectors including e-commerce, fast-moving consumer goods and
industrials. Through its purpose of “Redefining Packaging for a
Changing World” and its Now and Next sustainability strategy, DS
Smith is committed to leading the transition to the circular
economy, while delivering more circular solutions for its customers
and wider society – replacing problem plastics, taking carbon out
of supply chains and providing innovative recycling solutions. Its
bespoke box-to-box in 14 days model, design capabilities and
innovation strategy sit at the heart of this response.
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taylor@cookerly.com