Over a Quarter of Creators Ditch 9-5 Jobs for
Creative Freedom, with Significant Earnings to Show
BOISE,
Idaho, May 1, 2024 /PRNewswire/ --The creator
economy is witnessing a remarkable transformation as an increasing
number of individuals are stepping away from conventional
employment to forge their paths as full-time
creators, ConvertKit's latest 2024 State of the Creator
Economy Report reveals. As the premier platform for over 650,000
creators, including renowned figures like Tim Ferriss and Lindsey
Stirling, and top YouTubers like Ali
Abdaal, ConvertKit has once again compiled detailed insights
into the creator economy, showcasing a year of growth, innovation,
and financial success among creators.
According to the report, which surveyed over 1,000 creators, a
growing number of creators continue to leave their traditional 9-5
jobs, with 5% of creators making the leap into full-time creative
work last year. This marks a new milestone with 28% of creators
reporting they are now self-employed. The move is not without
merit, as the findings also highlight that 18% of creators have
crossed the $100,000 earnings
threshold, with a third anticipating even higher incomes in the
coming year.
The data delves deeper into the demographics of this shift,
identifying millennials as the biggest cohort of creators, and
notably, marking a milestone where an equal proportion of men and
women creators are reaching six-figure earnings. This underscores a
significant evolution since ConvertKit began its comprehensive
tracking in 2022.
"This shift toward creative independence is not just a trend;
it's a fundamental change in how individuals envision their careers
and lives. Seeing an increase in creators leaving traditional
employment to pursue their passions full-time underscores the
immense potential and financial viability of the creator economy,"
said Nathan Barry, CEO of
ConvertKit. "ConvertKit remains committed to empowering creators
with the best tools for success, helping them to not only reach but
exceed their goals."
Additional highlights from the report note the evolving
nature of content creation today:
- 27% of creators said email was the best channel to engage their
audience, followed by Instagram at 15%. Only 2% of creators
reported strong engagement using TikTok.
- Only 23% of creators made short-form videos in 2023, down from
45% in 2022.
- The rise of full-length YouTube content creation, growing from
4% to 16%.
- Written content was the most popular creative output in 2023.
- 58% of creators wrote emails or newsletters in 2023.
- 51% wrote articles, blog posts or books.
- 66% of creators used artificial intelligence (AI) last year to
create content compared to 34% in 2022.
ConvertKit helps creators work smarter – not harder – with
email, automation, and monetization tools that work together to
drive growth. Through its close collaboration with creators it's
constantly conducting research and monitoring the creator economy
to respond to creators' needs.
Download ConvertKit's new 2024 State of the Creator Economy
Report HERE. Last year's report can be found HERE. Download image
assets for the report HERE.
About ConvertKit
ConvertKit is the leading marketing
platform dedicated to empowering creators to connect with their
audience and transform their passions into thriving businesses.
With robust tools for commerce, automations, landing pages,
newsletters, and email design, ConvertKit offers creators new ways
to grow their newsletters and increase their income. For more
information visit: https://convertkit.com.
X: https://twitter.com/convertkit
Instagram: https://www.instagram.com/convertkit
LinkedIn: https://www.linkedin.com/company/convertkit
Media Contacts:
Vijay Lalwani | Triple Take
377075@email4pr.com
305-990-2290
Paul Clarke | Triple Take
377075@email4pr.com
250-212-9471
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SOURCE ConvertKit