BEIJING, April 30, 2024 /PRNewswire/ -- The "HONGQI Global
Partner Conference 2024" convened at the China World Hotel, marking
a pivotal moment for the luxury automotive brand. With the theme
"Together We Win, Shape the Future", the conference brought
together nearly 200 attendees representing HONGQI's global partners
to chart the course for the brand's development in the year
ahead.
The conference kicked off with strategic discussions on "Win-Win
2.0". This session delved into HONGQI's detailed development plans
for 2024 and reflected on the achievements in overseas sales
targets during 2023.
Throughout the past year, HONGQI has successively entered 10
countries, including Germany and
Denmark, bringing its total
overseas channel network to 28 countries and regions with 128
stores, ensuring complete coverage in key markets. Moreover,
HONGQI's strategic partnerships have facilitated its first-ever
assembly production outside of China, marking a significant milestone towards
overseas manufacturing and sales. Recognized for its elegance and
prestige, HONGQI has earned partnerships with esteemed platforms
like Nervora & Vogue Arabia, and Ekornes & IMG Comfort,
solidifying its status as a globally recognized car brand.
The brand's dedication to excellence has been further
underscored by the successful launch of the new H5 in the
Middle East, garnering accolades
such as the Saudi National Automotive Award. Additionally, the
establishment of strategically positioned spare parts warehouses in
the Netherlands and the
United Arab Emirates has
contributed to an estimated 95% satisfaction rate for spare parts
availability, resulting in substantial reductions in supply cycles
and a marked enhancement of global service capabilities.
During the conference, HONGQI disclosed its development plan for
the next five years to global partners, anchored by the singular
goal of exceeding one million global sales by 2028. In terms of
product development, HONGQI commits to introducing at least 12 new
models overseas over the next five years, including six new
energy vehicles, three energy-efficient models, and three
ultra-luxurious models under the "HONGQI Golden Sunflower" lineup,
expanding its product matrix to "7+7+3". Additionally, HONGQI will
accelerate the adaptation of PHEV, REEV, and right-hand-drive
models, ensuring comprehensive coverage from B-segment to E-segment
and from electric to hybrid, catering to diverse market
demands.
In terms of production capacity, HONGQI will establish six major
base clusters in Southeast Asia,
Europe, Central Asia, and Latin America, with an annual production
capacity exceeding 100,000 vehicles per base, ensuring localized
product offerings to meet regional preferences.
Building on its commitment to innovation and sustainability,
HONGQI remains steadfast in shaping the future of luxury
automotive, setting new standards of excellence, and delivering
unparalleled experiences to customers worldwide.
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