Peet's Coffee Launches This Year's Earth Day
Offerings, Spotlighting a Renewed Focus on
Reusability
EMERYVILLE, Calif., March 28,
2024 /PRNewswire/ -- From being mindful of the
source of your daily coffee and food to mastering the art of
recycling, Peet's knows its customers are looking for ways to
reduce their footprint every day. And Peet's is right there with
them to help make those small differences, one cup at a time.
As Earth Month begins, Peet's is increasing the discount for
customers who bring their own cup (BYOC) to 25 cents. The BYOC discount* will be permanent
across Peet's coffeebars and apply to any drink, hot or cold. In
another step to reduce single-use, disposable packaging, Peet's is
also officially bringing back porcelain cups. "Dine-in" cups were
shelved during the pandemic, but by the end of 2024, Peet's will
have reusable, porcelain "dine-in" cup options across all its
locations.
In addition to the BYOC discount, Peet's is offering special
discounts throughout Earth Month on select items from its Spring
Menu:
- An exclusive discount of $1
off for Peet's loyalty members on all Spring Menu non-dairy drinks
for the duration of Earth Month (April)
- Spring Menu drinks include Honey Almond Latte with Almond Milk,
Honey Almond Matcha Latte with Almond Milk, Almond Cold Brew Oat
Latte, and an Anniversary Blend
- Bundle offering of 25% off when customers order a
non-dairy beverage AND a plant-based food item on Earth Day:
April 22
-
- Plant-based food items include Peet's new plant-based Southwest
Breakfast Burrito and the Everything Plant-Based Sandwich.
"At Peet's, we believe that small changes lead to significant
impact," said Jessica Buttimer, SVP,
Brand Marketing at Peet's Coffee. "The focus on reusability is part
of Peet's goal to make its packaging reusable, compostable, or
recyclable by 2030. We know it's just one sip at a time but
together, we really can help brew a brighter future."
Reducing Food Waste
In addition to encouraging
reusability, Peet's also is committed to reducing food waste.
Peet's partners with Too Good To Go, an app that's become the
world's largest B2C marketplace for surplus food. Too Good To Go
partners with local restaurants, bakeries, and cafes, to sell
"end-of-day" food at reduced prices. Since partnering with Too Good
To Go in 2021, users of the app have helped Peet's rescue more than
120,000 bags of end-of-day food.
In addition to its work with Too Good To Go, Peet's also
partners with the NextGen global consortium on its Closed Loop
initiatives to address single-use foodservice packaging waste.
Experience the Earth Day discounts and try the new Spring Menu
offerings by visiting your local Peet's or Peets.com.
About Peet's Coffee
Peet's is Coffee for Coffee
People. Founded in Berkeley,
California in 1966 by Alfred
Peet, the "Big Bang of coffee," Peet's Coffee® pioneered the
artisan movement in the U.S. With rich, complex, superior quality
roasts unlike anything Americans ever tasted before, Peet's
influenced generations of coffee entrepreneurs and connoisseurs.
Today, Alfred Peet's legacy lives on
in every Peet's cup whether ordered online, selected at a grocery
store or served in any one of the more than 465 Peet's Coffee
locations in the U.S., China and
the Middle East. Working with
Enveritas, Peet's is on a mission not just to make better coffee,
but to make coffee better. To learn more about Peet's Sourcing with
Impact projects, visit peets.com/impact. Stay connected to Peet's:
@peetscoffee on TikTok, Instagram and Facebook.
*Customers that bring their own clean cup (mug, tumbler,
thermos, etc.) will receive a $0.25
discount off the menu price on any beverage except refills of drip
coffee or tea. Bring your own cup program is only available for
customers who order in store (not through mobile order, delivery or
drive thru).
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SOURCE PEET'S COFFEE INC.