Premium Beef Producer B3R Country Meats, In Alliance With Distributor Temple Tag, Ltd., Adopts Digital Angel's Cattle Tracking T
May 04 2004 - 1:30PM
PR Newswire (US)
Premium Beef Producer B3R Country Meats, In Alliance With
Distributor Temple Tag, Ltd., Adopts Digital Angel's Cattle
Tracking Technology For Its Food-Audit System ST. PAUL, Minn., May
4 /PRNewswire-FirstCall/ -- Digital Angel Corporation , an advanced
technology company in the field of rapid and accurate
identification, location tracking, and condition monitoring of
high-value assets, today announced that B3R(TM) Country Meats LP
based in Childress, TX, in an alliance with Temple Tag, Ltd. of
Temple, TX, has selected Digital Angel's Destron(R) cattle-tracking
products for use in its food-audit system. B3R is a pioneer in the
field of branded, high-quality, all-natural beef products. For over
eighteen years, B3R has provided a premium, signature beef line to
grocery stores in Texas and the Southwest. "In the course of our
business we monitor many critical aspects of the beef production
process, and we have been faced with an increasing need to enhance
the automation of our data collection process," commented Neil
Odom, B3R Special Projects Coordinator. "Destron's technology and
Temple's complementary products and services have met our needs by
offering a complete line of electronic and visual identification
products from the farm through to the processing plant. The
resulting improved and simplified data collection process we have
adopted also provides quality assurance and traceability for our
unique products, ultimately benefiting the consumer. We evaluated
Destron's electronic identification products for nearly a year, and
we now believe that the system is ready for full-scale
implementation into our audit system." Digital Angel's Kevin
Nieuwsma, President of the RFID Division, added, "The need for
traceability systems has been elevated by outbreaks of bovine
spongiform encephalopathy (BSE, or mad cow disease) and foot and
mouth disease in the U.K. and Europe in recent years. The
occurrence of BSE in North America last December has further
heightened the call for a national and branded food safety audit
system from farm to plate in the U.S. Our systems provide the
necessary tools for the industry automatically to track an
individual animal to its farm of origin and to assist in capturing
full life- cycle information on individual animals. Because mad cow
disease has no known treatment or method of early detection, we
believe the cattle industry's best course of action at this time is
to attempt contain the disease to the individual, affected animal
through tracking technologies, and not to allow that animal to
enter the food chain." Bill McCoy, President of Temple Tag, added,
"Since the December 23, 2003 discovery of a cow with BSE in the
State of Washington, the nation's largest feedlots and cattle
processors have been increasingly interested in all aspects of
electronic identification as they prepare for a national cattle
identification program. The feedlot customers that we meet with are
beginning to understand the potential value created by implementing
automated systems utilizing electronic tags and scanners, in
addition to realizing the impact of the potential compliance
requirements that are expected to be a part of any national
identification program." About B3R(TM) Country Meats LP B3R Country
Meats, based in Childress, TX, is a producer of all-natural,
premium-quality, branded beef products. For further information,
please visit http://www.b3r.com/. About Temple Tag, Ltd. Temple
Tag, Ltd., based in Temple, TX, is a manufacturer and the leading
distributor of cattle identification products to the feedlot
segment of the cattle industry. For further information, please
visit http://www.templetag.com/. About Digital Angel Corporation
Digital Angel Corporation develops and deploys sensor and
communications technologies that enable rapid and accurate
identification, location tracking, and condition monitoring of
high-value assets. Applications for the Company's products include
identification and monitoring of pets, fish and livestock through
its patented implantable microchips; location tracking and message
monitoring of vehicles and aircraft in remote locations through
systems that integrate GPS and geosynchronous satellite
communications; and monitoring of asset conditions such as
temperature and movement, through advanced miniature sensors.
Digital Angel Corporation is majority-owned by Applied Digital
Solutions, Inc. (NASDAQ:ADSXD). For more information about Digital
Angel, please visit http://www.digitalangelcorp.com/. The
statements in this press release that are not strictly historical,
are "forward-looking" statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 and are intended to be covered by the safe
harbors created by these sections. The forward-looking statements
are subject to risks and uncertainties and the actual results that
the Company achieves may differ materially from these
forward-looking statements due to such risks and uncertainties,
including, but not limited to, that recent changes in the Company's
senior management could have an adverse effect on the Company's
financial results that the Company's stockholders will experience
dilution if certain debt owned by the Company is converted into
common stock; the risk of foreclosure on substantially all of the
Company's assets; that the Company's majority stockholder, Applied
Digital Solutions, Inc. is able to completely control the board of
directors and may support actions that conflict with the interests
of other stockholders; that the Company's earnings will decline if
it writes off additional goodwill and other intangible assets; that
exercises of the Company's options and warrants outstanding and
available for issuance may adversely affect the market price of the
Company's common stock, the Company's inability to generate income,
the Company's ability to maintain patent and trade secret
protection, domestic and foreign government regulation, the
Company's sales to government contractors of animal identification
products, dependence on a single production arrangement for its
patented syringe-injectable microchips, dependence on principal
customers, competition in the visual and electronic identification
markets, foreign currency rate fluctuation, dependence on a small
team of senior management and the Company's ability to develop,
integrate, miniaturize and market the Digital Angel TM technology.
A detailed statement of risks and uncertainties is contained in the
Company's reports to the Securities and Exchange Commission,
including in particular the Company's Form 10-K for the fiscal year
ended December 31, 2003. Investors and stockholders are urged to
read this document carefully. The Company can offer no assurances
that any projections, assumptions or forecasts made or discussed in
this release will be met, and investors should understand the risks
of investing solely due to such projections. The Company undertakes
no obligation to revise any forward- looking statements in order to
reflect events or circumstances that may arise after the date of
this press release. For further information, please contact Jay F.
McKeage, investors, +1-212-691-8087, , or Len Hall, media,
+1-949-474-4300, , both of Allen & Caron Inc, for Digital Angel
Corporation. DATASOURCE: Digital Angel Corporation CONTACT: Jay F.
McKeage, investors, +1-212-691-8087, , or Len Hall, media,
+1-949-474-4300, , both of Allen & Caron Inc, for Digital Angel
Corporation Web site: http://www.digitalangelcorp.com/
http://www.templetag.com/ http://www.b3r.com/
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