Blue Square-Israel Ltd Announces Appointment of a Chief Financial Officer and Chief Operation Officer ROSH HAAYIN, Israel, Oct. 27 /PRNewswire-FirstCall/ -- Blue Square-Israel Ltd. (hereinafter: "Blue Square") announced today that Mr. Emanuel Avner was appointed as Vice President and Chief Financial Officer of Blue Square, as of November 2, 2003. Mr. Avner served from 1999 until today as Chief Financial Officer, Chief Purchasing Officer and Chief Computerization Officer of Ericsson Israel. From 1993 to 1999, he served as Corporate Controller and Deputy CFO of Supersol Ltd. Mr. Avner is a CPA (admitted to the American and Israeli bar) and holds a Masters in Business Administration and a BA in Economics and Accounting from the Hebrew University of Jerusalem. Further, Blue Square announced the appointment of Mr. Michael (Miki) Lev as Vice President and Chief Operation Officer of Blue Square, as of November 2, 2003. Mr. Lev replaces Haim Gershon, whose term as Vice President and Chief Operation Officer of Blue Square ended as of October 26, 2003. Blue Square expresses its deep appreciation to Mr. Haim Gershon for his contribution to Blue Square during the years he served in Blue Square. Mr. Lev served as head of the Human Resources and Quality Division of Blue Square from January 1997 until today. From 1994 to 1996, Mr. Lev served as the director general of the Lahav School of Management at the Recanati School of Business Administration in Tel-Aviv University. From 1992 to 1994, Mr. Lev served as a Management Consultant in the Private and Public Sectors. Mr. Lev holds a MSc degree in Administration from Naval Post-Graduate School, Monterey, California, USA. Further, Blue Square announced the appointment of Mr. Moshe Shatz as head of the Human Resources and Quality Division of Blue Square, as of November 17, 2003. Mr. Shatz replaces Mr. Michael (Miki) Lev. Mr. Shatz served as a manager in the Tel-Aviv Municipality from 1999 until today. From 1993 to 1998, he served as the manager of personnel and administration division of UMI -- Universal Motors Israel Ltd. Mr. Shatz holds a BA in Political Science from Bar Ilan University. Blue Square-Israel Ltd is a leading retailer in Israel. A pioneer of modern food retailing in the region, Blue Square currently operates 164 supermarkets under different formats, each offering varying levels of services and prices. For more information, please refer to the Blue Square-Israel Ltd. website at http://www.coop.co.il/. Forward Looking Statements The statements contained in this release, except for historical facts, which are forward-looking with respect to plans, projections, or future performance of the Company, involve certain risks and uncertainties. Potential risks and uncertainties include, but are not limited to, risk of market acceptance, the effect of economic conditions, the impact of competitive pricing, supply constrains, the effect of the Company's accounting policies, as well as certain other risks and uncertainties which are detailed in the Company's filings with the Securities and Exchange Commission, particularly the prospectus for its public offering in July, 1996. Contact: Blue Square-Israel Ltd. Iris Penso General Counsel & Corporate Secretary Telephone: 972-3-9282670 Fax: 972-3-9282498 Email: DATASOURCE: Blue Square-Israel Ltd. CONTACT: Iris Penso, General Counsel & Corporate Secretary of Blue Square-Israel Ltd., +972-3-9282670, fax, +972-3-9282498, Web site: http://www.coop.co.il/

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