Intelligent Living Inc. (ILIV) to Go Head-to-Head With Lumosity in the $6.6 Billion Brain Fitness Arena

Intelligent Living Inc. Subsidiary, MIND360 Studios LLC, Announces Launch of and Its Formal Entry Into the eHealth Games Market

MIAMI, FL--(Marketwired - Dec 12, 2013) -  Intelligent Living Inc. (OTCQB: ILIV) announced today that the MIND360 brain games platform is out of beta and has been launched on The MIND360 platform consists of game-like exercises designed to train and improve cognitive functions. The programs target different parts of the brain, and are experimentally tested with the help of collaborators at top academic institutions. Users pay a monthly subscription to use the program and track their progress with detailed performance reports and feedback.

Intelligent Living's CEO Victoria Rudman said, "We are incredibly proud of this platform and the positive impact we feel it can make on our subscribers' lives. It's been a development challenge to rollout the new platform, but our great team was able to pull it together and get the MIND360 product launched. As we have stated before we want to be a competitive force in this business segment."

At launch, MIND360 features exercises in four broad areas: memory, attention, brain speed and executive reasoning. There are hundreds of exercise configurations available to users, with more being added all the time. MIND360 also incorporates informational content on the brain, with advice on improving brain health through diet, physical exercise, sleep, stress reduction and best practices of everyday activities.

The MIND360 platform is designed around the 3 core ideas: 1. That "executive functions" are important for reaching our personal goals in life no matter what your level of profession; 2. Because each of us encounter different cognitive stresses and have different preparatory points in our developmental evolution there is no one size fits all brain training solution for everyone; and 3. You must challenge yourself everyday if you are going to keep brain function working as optimally as it can for your station in life.

"We go into this market cautiously and know that just because you do well with the brain fitness exercises on MIND360 does not mean that you won't forget simple things (brain chemistry is a complicated cocktail). As life spans continue to lengthen, it's becoming increasingly clear that our brains as well as our bodies are amazingly resilient and adaptive. Even 90-year-olds can build new muscle mass through physical exercise. So can their brains, although what's being developed is not new muscle but new synapses. And while some of the exercise that produces these effects is physical, most of it is mental. However, MIND360 can help you keep the acuity that you have currently and keep you on level," said Josh Eikov, Chief Strategist of Intelligent Living.

About the Industry

Lumosity CEO Kunar Sakar stated that brain games are a big trend these days as companies try to combat diseases such as Alzheimer's by combining fun with improved mental health and millions of consumers use every day to enhance their lives.

In a USA Today article dated October 29, 2013, a report from research firm Gartner states that this year, the video game industry will generate $93 billion in revenue, up from $78 billion last year. The video game market revenues are expected to reach $111 billion by 2015.

Health e-games are a new and rapidly expanding market segment of video gaming that incorporates elements of three markets: casual games, serious games and exergames. According to the Casual Games Association, casual gaming is a $2.2 billion market composed of fun and easy to learn video games that can be played across mobile, PC, Mac and console platforms. The serious gaming market is estimated to be between $1.5 and $2.0 billion according to serious games expert Elaine Alhadeff. This market is focused on utilizing gaming applications to achieve benefts beyond entertainment, such as training, education and performance improvement across industries. Residing at the intersection of the casual gaming, serious gaming, and exergaming markets, health e-games are estimated to be a $6.6 billion market segment within the video gaming industry.

Mind360 competes in a space where it has been ranked in the Top Ten Brain Fitness Sites in a 2013 Best Brain Games Store Comparisons and Reviews by TopTenREVIEWS @ "Mind360 is a great choice for those wanting to play online games for increased brain health."

The Science Behind the Games

A growing body of research is confirming what people have always believed: the brain can function better with the help of some exercise.

Over the last few decades, neuroscientists have learned that your brain has the amazing ability to grow and change at any point in your lifetime. This breakthrough has opened the door to myriad possibilities, from increasing intelligence and memory in daily life to recovering from traumatic injuries.

Subscriptions are available on for as little as $4.25 per month.

About MIND360 Studios LLC

MIND360 Studios is a wholly owned subsidiary of Intelligent Living Inc. (ILIV) that functions as a software publisher and distributor of PC and Mobile apps in the eHealth Games and Brain Fitness arena.

About Intelligent Living Inc.

Intelligent Living Inc. operates as a development stage company focused on the ever-expanding eHealth and eCommerce markets. Its segments include exercise, nutrition, supplements, mental acuity testing and training, through our newly acquired subsidiaries MIND360 Studios, and Health and Beyond. The Company, based in Florida, is a health and wellness company engaged in the development of software and technology to aid in age management and cognitive health. The mission of Intelligent Living is to improve a person's quality and function of daily living over a span of many years.

More information about Intelligent Living can be found on the Company's website located at

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act") and as such, may involve risks and uncertainties. Intelligent Living Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties. The company's actual performance, results and achievements may differ materially from the expressed or implied in such forward-looking statements as a result of a wide range of factors.

Contact: Gabriel Rodriguez E Relations Group 623-255-5750