Internet Truckstop Identifies Women-Owned Businesses on the Truckstop.com Load Board
March 15 2012 - 5:04PM
Business Wire
Internet TruckstopĀ®, with the help from the Women In Trucking
Association, has launched a program that will designate women-owned
businesses on the truckstop.com load board.
This service will allow users to identify women-owned businesses
within the trucking industry in a highly efficient way. The ability
to identify these businesses is crucial for those companies trying
to meet diversity goals.
Internet TruckstopĀ® has introduced this service because more
shippers and logistics companies have diversity expectations. Some
are looking for ways to meet their own internal business goals to
be socially responsible. Others have diversity requirements imposed
on them from the government when they are working on publicly
funded projects.
According to Mark Rousseau, a WIT board member, "PepsiCo/Frito
Lay are always looking for resources to help us meet our diversity
goals. The combination of the truckstop.com load board and WIT
working together will help us quickly identify women-owned
businesses to help us meet our diversity needs."
Internet Truckstop Director of Freight Matching, Leigh Foxall
said, "This new program is a great tool for making diversity
matches between women business owners and the companies seeking to
work with them."
About Internet Truckstop
Founded in 1995, Internet Truckstop is the FIRST and LARGEST
freight matching service on the Web. Internet Truckstop offers more
tools than any other freight matching service available. These
easy-to-use tools, the largest freight database, and a commitment
to the transportation industry make Internet Truckstop the leader
in Internet freight matching.
About Women In Trucking
Women In Trucking Association (http://www.womenintrucking.org)
was established to encourage the employment of women in the
trucking industry, promote their accomplishments and minimize
obstacles faced by women working in the trucking industry.
Membership is not limited to women, as sixteen percent of its
members are men who support the mission. Women In Trucking is
supported by its members and the generous support of Gold Level
Partners; Bendix, Frito-Lay North America, Great Dane Trailers,
Hyundai Translead and Walmart. For more information visit
http://www.WomenInTrucking.org or call 888-464-9482.
If you are a women-owned business and want more information
regarding joining WIT or getting your WIT designated logo onto
truckstop.com email info@womenintrucking.org.
If you are a women-owned business and have interest in
certification email womenbiz@womenintrucking.org