NASCAR Legend Michael Waltrip Joins Advisory Board of Motorsport.com, a Comprehensive Digital Destination for the Motorsports...
March 15 2012 - 1:38PM
Business Wire
Net Element (OTCQB:NETE), a technology services provider and
Internet publisher, today announced its agreement to appoint
Michael Waltrip to an advisory board position with its subsidiary
Motorsport.com, a comprehensive digital destination for the
motorsports world. In this role, the NASCAR driver, two-time winner
of the Daytona 500, and co-owner of Michael Waltrip Racing will
work alongside Emerson Fittipaldi, Motorsport.com chairman and Hall
of Fame motorsports legend, to help reach a new generation of
motorsports fans. Waltrip will leverage his extensive industry
knowledge, expertise and personal contacts to solidify the
company’s vision and develop and implement its strategic plan to
appeal to a broader base of race fans globally.
Michael Waltrip, co-owner of Michael
Waltrip Racing (MWR) and two-time winner of the Daytona 500, first
established MWR in 1996. The NASCAR Sprint Cup Series team is one
of two three-car teams to race under the Toyota banner (Photo:
Getty Images)
Motorsport.com, a NETE-owned and operated business unit,
provides interactive multi-media experiences of race series through
exclusive videos and photos, race standings, schedules, locations,
race team profiles and other unique race content. Waltrip plans to
maximize his advisory role with Motorsport.com by engaging and
interacting with fans, racers and industry insiders via the
Motorsport.com website, mobile app, social media networks, and IPTV
channels.
“We live in an on-demand world and everything, including sports,
must adapt to provide an immediate response or feedback to fans,
sponsors and media. Motorsport.com provides a unique opportunity in
which motorsports enthusiasts can stay engaged with their favorite
racers around the clock, including during live races,” Waltrip
said. “As an advisor to Motorsport.com, I look forward to
communicating with race fans and providing them with personal
racing tips and industry insight.”
In addition, Waltrip said, he looks forward to working with the
company’s prestigious leadership, including its chairman, Emerson
Fittipaldi. “I’m excited to work closely with Emmo to help get more
fans in the sport.”
Waltrip said he plans to:
- Work to help Motorsport.com establish
partnerships with top global brands and media companies.
- Support and promote Motorsport.com’s
technology innovation, particularly in delivering unique HD and 3-D
race video and social media content online, and leverage its
technology platform to redefine online racing experiences and get
more fans involved with motorsports.
- Serve as a personal brand ambassador
actively promoting Motorsport.com and heightening its profile at
all of his events and in premier race series worldwide, as well as
on his personal social media profiles on Facebook and Twitter.
Dmitry Kozko, co-founder and executive vice president of
business development with NETE, said: “Waltrip is an important
addition to our team and provides Motorsport.com with elite
industry experience as both a racing champion and a commentator. We
are committed to providing premier experiences to our fans, and his
insights and leadership are valuable resources as we continue to
grow our platform.”
About Motorsport.com
Motorsport.com, Inc., a Net Element (OTCQB:NETE) business
division, is a digital distribution platform that provides, via its
website and social media networks, interactive multi-media coverage
and experiences of F1, NASCAR, Le Mans and other major race series
through one of the largest professional online library of
motorsports photos, as well as HD video, race results, locations,
race team profiles and other unique content. For more information,
visit http://www.Motorsport.com.
About Net Element
Net Element is a global publisher of online destinations and
business services on a custom technology platform for Internet and
mobile distribution. This platform enables the rapid development,
production and distribution of rich media content (HD & 3D),
services (SaaS) and branded content in entertainment and news. NETE
owns and publishes Internet properties and creates social and
business communities in motorsports, music, film and entertainment.
Its portfolio includes: www.Motorsport.com; www.Openfilm.com;
www.Music1.com; www.Yapik.com and www.ARLive.com. For more
information, visit www.NetElement.com.
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