Medio Systems Launches Medio inGenius™, Cloud-Based Big Data Analytics Solution
March 15 2012 - 12:00PM
Business Wire
Medio Systems, Inc., an established provider of applied
predictive analytics technologies and products, today announced the
launch of the Medio inGenius Suite, a comprehensive, big data
analytics solution for discovering revenue opportunities in
customer usage patterns on connected devices. Available now, the
inGenius Suite enables companies to gather deep customer insights
and to deliver more relevant and actionable content and services to
their customers. Medio’s proven technology allows application
publishers and service providers across a variety of industries -
including gaming, retail, finance, mobile and entertainment - to
better understand, engage and monetize their customers.
In the past, implementing advanced customer segmentation and
analytics solutions required committing big investments in
hardware, software and analytics departments, which only large
organizations could afford. The introduction of the cloud-based
Medio inGenius Suite dramatically changes the analytics landscape,
allowing companies and developers of all sizes and technical-skill
levels to benefit from advanced predictive analytics for connected
applications and services.
The Medio inGenius Suite is a third-generation platform. The
company has packaged its proven technology into a cloud-based
service that delivers unmatched time-to-benefit and value. inGenius
uses a set of predictive analytics algorithms to combine critical
real-time information, such as location, device type, and
application usage, with customer propensities and interest.
“We founded Medio on the idea that great user experiences
ultimately drive business value and new revenue opportunities for
companies,” said Rob Lilleness, CEO, Medio Systems. “We’ve spent
the last five years developing advanced engineering and data
science technologies specifically for understanding customer
behavior across connected device applications and services, Fortune
500 and emerging growth companies have utilized our technology. We
believe Medio is the largest cloud-based analytics solution for
connected devices in the world, with more than 105+ million unique
users, 550+ million daily events and 15+ billion recommendations
served on more than 10,000 different mobile devices,” said
Lilleness.
The initial product in Medio’s inGenius Suite is Medio inSight™.
Using the inSight SDK, developers can easily instrument their
applications to begin collecting user events and usage data,
turning them into powerful customer insights. Using advanced
predictive analytics technology, Medio inSight unearths unique user
segments that can be analyzed and tracked by application, geography
and other relevant application metrics, depending on industry,
across multiple connected devices. Sophisticated usage, event,
retention and reach metrics enable companies to instantly see how
their customers are interacting with every aspect of an application
or service.
About Medio Systems
Medio Systems provides predictive analytics solutions for a
connected world. Using a big data, cloud-based solution, Medio
delivers real-time analytics capabilities increasing end-user
engagement and transforming data into action and significant
business value. Today, Medio’s scalable Hadoop platform supports
more than 105+ million users generating 550+ million daily events
and serves more than 15 billion recommendations, ads, content,
services and offers. A privately held company, Medio is backed by
Accel Partners, Trilogy Equity Partners, Frazier Technology
Ventures and Mohr Davidow Ventures. The company is headquartered in
Seattle. For more information, visit www.medio.com.