Research and Markets: Monetization of Multiscreen Video: Content Owner Strategies 1Q 2012
March 15 2012 - 10:01AM
Business Wire
Research and
Markets(http://www.researchandmarkets.com/research/932b07/monetization_of_mu)
has announced the addition of the "Monetization of Multiscreen
Video: Content Owner Strategies 1Q 2012" report to their
offering.
This report evaluates the revenue strategies of the U.S.
traditional and OTT video industries from a content producer-owner
perspective. The study provides profiles of leading media
companies, multiscreen video monetization trends, core business
models, internal and external pressures shaping company strategy,
content owner video revenue projections in the U.S. from 2011 to
2016 and strategic implications driving market growth.
Technological advancements have proven a disruptive force in
video distribution and monetization, said Heather Way, Research
Analyst, Parks Associates. The growth of on-demand video and the
rise of multiscreen delivery capabilities have drastically altered
how content producers-owners formulate strategies to attract and
reach viewers while maintaining control on when, how, and where
their video properties are consumed.
Key Topics Covered:
The Bottom Line
Data Points
Monetization of Multiscreen Video: Content Owner Strategies
Dashboard
1.0 Report Summary
2.0 Multiscreen Video Market Overview: Content &
Consumers
3.0 Core Multiscreen Video Business Models
4.0 Content Owner Video Revenue Forecasts in the U.S. 2011 -
2016
5.0 Key Market Implications & Recommendations
Resource Book
For more information visit
http://www.researchandmarkets.com/research/932b07/monetization_of_mu