Spring may be in the air, but summer is right around the corner. TXU Energy knows that means budget-conscious consumers across Texas will soon be keeping an eye on the thermostat and their electricity bill. To help them get ahead of the costs of summer’s often higher electricity consumption, the company has launched TXU Energy Simple Rate 24SM, a new plan that offers customers a way to save 50 percent off their Energy Charges for the first two months.

In addition to savings on the first two months, TXU Energy Simple Rate 24 SM provides customers with a simple fixed rate for energy that won’t increase in summer or any time of the year and two full years of price protection against rising power generation costs. When paired with the company’s numerous energy savings solutions, the new plan strengthens customers’ opportunities for cutting electricity costs as outdoor temperatures rise.

“We’re grateful and proud that Texas electricity customers continue to select us as their provider of choice, making us the No. 1 provider in the state,” said Michael Grasso, chief marketing officer, TXU Energy. “And, now is a great time to join us and save – through half off the first two months of Energy Charges, a simple, fixed rate that won’t increase with outdoor temperature spikes and the innovative, online and smartphone-enabled tools we offer.”

According to the National Weather Service’s three-month outlook, above-normal temperatures are anticipated for summer 2012 – though not as extreme as last summer’s. Whether less extreme or not, the heat of summer is directly related to increased electricity consumption because keeping homes cool can mean extended hours for AC units through hot days and nights. Even the most diligent conservationists can see higher bills, since as much as half of the energy used in homes goes to cooling and heating.

In addition to online and smartphone-enabled solutions like the Brighten SM iThermostat, energy saving solutions like the TXU Energy MyEnergy DashboardSM, the Brighten SM Personal Energy Advisor and the company’s app for iPhone®, TXU Energy also offers tips on energy efficiency at txu.com/energytips.

Note: The 50 percent discount applies only to the amount billed for the Energy Charges for the first two bill cycles only and excludes the Base Charge, TDU Delivery Charges, state and local taxes, and any other billed charges.

About TXU Energy

TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.