Duncan Hines® Stirs Up Baking Aisle With Frosting Creations™
March 15 2012 - 10:00AM
Business Wire
Duncan Hines®, a Pinnacle Foods Group LLC brand, unveils Duncan
Hines Frosting Creations™, a ground-breaking proprietary
frosting system that transforms desserts into flavorful and
colorful works of art. By simply pouring one of 12 Frosting
Creations™ flavor combination mixes into a specially formulated
frosting starter, bakers can stir up endless dessert possibilities,
from Mint Chocolate Cake Cones to White Chocolate Raspberry Red
Velvet Cake.
“Bakers are dessert artists, and the new Duncan Hines Frosting
Creations™ line gives them an entirely new palate of colors and
flavors to really elevate their creations,” said Stefan Aps,
director of marketing for Duncan Hines. “The boundless creativity
of our fans was a key inspiration for this product, and now they
have an additional leg up to becoming the most creative and coveted
baker on the block.”
Now available at most major retailers nationwide, Duncan Hines
Frosting Creations™ presents bakers with 12 exciting and truly
unique new frosting flavors - Cinnamon Roll, Cotton Candy,
Chocolate Mint, Strawberry Shortcake, Chocolate Almond, Bubble Gum,
Orange Crème, Mocha, Chocolate Marshmallow, White Chocolate
Raspberry, Cherry Vanilla, and Caramel.
The new Duncan Hines Frosting Creations™ flavors are created in
two simple steps:
- Step One: Grab a can of starter
frosting
- Step Two: Pour in one of 12 flavor
mixes and stir up an amazing new frosting flavor
“From Cotton Candy Cake Pops and Caramel Toffee Brownie Gems to
Champagne Strawberry Shortcake Squares and Cinnamon Apple Cupcakes,
Duncan Hines is giving bakers the tools they need to make
professional looking and tasting desserts with the ease of
ready-made products,” said Joe DiPaolo, corporate pastry chef for
Duncan Hines. “The 12 new whimsical Duncan Hines Frosting
Creations™ flavors unlock dessert possibilities for all occasions
that are as endless as the imagination.”
A Duncan Hines Frosting Creations™ frosting starter ranges from
$1.70 to $1.99 and a flavor mix ranges from $0.89 to $0.99, based
on retailer pricing.
Duncan Hines Frosting Creations™ is a finalist for the 2012
Edison Best New Product Awards in the consumer packaged goods, food
category. Named after Thomas Alva Edison, The Edison Awards
recognize the most innovative products, services and business
leaders in the world.
Duncan Hines Frosting Creations™ recipe ideas, a how-to video,
and recipe sharing tools can be found at
www.duncanhines.com/FrostingCreations. Fans are also invited to
enter the Duncan Hines Frosting Creations Recipe Challenge™ through
April 29, 2012 for a chance to win a trip to the Duncan Hines test
kitchen for a master class with professional pastry chefs. For
official rules and details visit
http://www.duncanhines.com/bakers-club/submit-recipe.
About Duncan Hines®
Duncan Hines® inspires today’s passionate bakers to “Bake On” by
exploring the endless possibilities of innovative and decadent
baking creations. The Duncan Hines product line includes more than
80 mixes ranging from cakes and brownies to muffins and cookies as
well as Amazing Glazes™ dessert toppings and ready-to-spread
frosting. With a relentless commitment to quality, every product
and recipe is developed in celebration of Duncan Hines, a real man
and foodie who, before Fodor’s or Zagat, traveled the country in
search of the best culinary and pastry inspiration. For more
information on Duncan Hines, log onto www.duncanhines.com .
About Pinnacle Foods Group LLC
Millions of times a day in more than 85 percent of American
households, consumers reach for Pinnacle Foods brands. We are a
leading producer, marketer and distributor of high-quality branded
food products, which have been trusted household names for decades.
Headquartered in Parsippany, NJ, our business employs more than
4,300 people in North America. We are a leader in the shelf stable
and frozen foods segments and our brands hold the #1 or #2 market
position in 10 out of 13 major category segments in which they
compete. Our Duncan Hines Grocery Division manages brands such as
Duncan Hines® baking mixes and frostings, Vlasic® pickles, peppers,
and relish, Comstock® and Wilderness® Fruit Pie Fillings, Mrs.
Butterworth’s® and Log Cabin® syrups, Armour® canned meats, Nalley®
and Brooks® chili and chili ingredients, and Open Pit® barbecue
sauces. Our Birds Eye Frozen Division manages brands such as Birds
Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like®
vegetables, Birds Eye Voila!® complete bag meals, Aunt Jemima®
frozen breakfasts, Swanson® and Hungry-Man® dinners and entrees,
Van de Kamp’s® and Mrs. Paul’s® seafood, Lender’s® bagels and
Celeste® pizza. Our Specialty Foods Division manages Tim’s Cascade
Snacks®, Hawaiian™ Kettle Style Potato Chips, Snyder of Berlin® and
Husman’s® in addition to our food service and private label
businesses. Further information is available at
www.pinnaclefoods.com .