Smart & Sexy® Day to Help Disadvantaged Women Achieve Self-Sufficiency Through Employment
March 15 2012 - 9:56AM
Business Wire
Smart & Sexy® Day is a joint effort between The Women's
Alliance, a national organization of independent, community-based
members who provide professional attire and career skills training
to low income women, and Ariela-Alpha International, one of the
largest privately held lingerie companies in the country that sells
over 60 million garments a year under numerous national brands.
Smart & Sexy® Day, named after Ariela-Alpha’s famous Smart
& Sexy® lingerie brand, will be hosted in Oklahoma City on
March 22, 2012 by Suited for Success, the local Oklahoma City
agency member of The Women’s Alliance. Suited for Success will
provide a full day of workforce training, professional image
classes and individual support for 30 local women who attend. The
ultimate goal is to enable them to take action, secure employment
and enhance the quality of their lives. As a bonus, Ariela-Alpha
will donate a selection of their Smart & Sexy® garments to the
attendees.
“The Women’s Alliance is proud to have partnered with
Ariela-Alpha International to bring Smart & Sexy® Day to Suited
for Success of Oklahoma City and other major U.S. cities,” said
Jeanne S. Flint, Chair of the Board of Directors for The Women’s
Alliance. “We are fortunate to have Ariela-Alpha’s passion,
dedication and generous funding supporting The Women’s Alliance
core mission: to bring the essential training and services needed
to motivate and propel the women of Oklahoma City into the work
force.”
"Clients come to Suited for Success to get free
professional clothing to help them compete in the job
market,” said Susan Walton of Suited for Success. “Once they have
jobs, we want to teach them how to shop to build their wardrobe for
work. During our Smart & Sexy® Day training, women
will get bra fittings and receive a beautiful Smart &
Sexy® bra. They will also be outfitted in apparel and
accessories from Walmart as we show clients
how to build an affordable professional wardrobe
that is both figure flattering and fashionable."
The 2012 launch of Smart & Sexy® Day includes a full day of
training and motivation for women in four major cities – New York,
Philadelphia, Detroit and Oklahoma City between March 13 and March
22, 2012.
March is an important month for The Women’s Alliance because of
several national events that include International Women’s Day,
National Women’s History Month and Feminine Empowerment Month.
About: The Women’s Alliance is a national
organization of independent, community-based members who provide
professional attire and career skills training to low income women
and their families seeking self-sufficiency. Please visit
www.thewomensalliance.org for more information.
About: Smart & Sexy® is an in-house designed
and marketed lingerie brand, created by Ariela-Alpha International,
and has fast become a nationally recognized name. The brand is
available at Walmart and Walmart.com to millions of women who look
for fantastic fit & fashion that won’t break the bank.
Additionally, Smart & Sexy® supports women in more ways than
one – for every Smart & Sexy item sold, a donation is made to
organizations that support and empower women. Through a variety of
partnerships and product category extensions, Smart & Sexy® is
becoming a true lifestyle brand. For more information, please visit
www.smartandsexy.com.
About: Suited For Success is committed to helping
women achieve self-sufficiency by providing them with interview and
work appropriate clothing. Clients are referred by various
employment and job readiness/training programs throughout Central
Oklahoma. Since its inception in 1997 Suited For Success has suited
nearly 6600 women. Suited For Success continues to work with local
agencies helping to improve the quality of living for Oklahoma
women who desire to make a better life for themselves and their
families. Visit www.suitedforsuccessokc.com for more
information.