Firstmark Credit Union Purchases Experian QAS Software to Improve Member Communication
March 15 2012 - 9:30AM
Marketwired
Experian® QAS®, a part of Experian Marketing Services and a leading
provider of address verification software and services, today
announced that Firstmark Credit Union has purchased QAS Pro and QAS
Batch to improve overall address data quality within the credit
union. The improvement in data quality is expected to enhance
member service and advance marketing conversion.
"Data hygiene has always been important from a direct-marketing
perspective," said Fred Hagerman, chief marketing officer at
Firstmark Credit Union. "We want to ensure our contact data is as
accurate as possible so we can keep in touch with past and current
members. This saves us time and money while ensuring we maintain
good communications with our membership base."
The Experian QAS products will be used for loan origination and
deposits, as well as by IT to cleanse existing information
regularly. The tools are expected to reduce the amount of returned
mail resulting from the 300,000 pieces of mail the credit union
sends annually. In addition, address verification is expected to
improve the data entry process and aid in long-term data quality
improvements.
"Accurate contact data allows credit unions to provide a high
level of service while maintaining operational efficiency," said
David Northridge, vice president of client retention, Experian QAS.
"By ensuring data is accurate as it is entered, credit unions can
be confident that information is received by members on the first
attempt, rather than having to spend additional time reworking
information and hurting member service efforts."
About Firstmark Credit Union Firstmark
Credit Union provides financial services to anyone who lives,
works, worships or attends school in Bexar County, as well as
education-related employees in Bexar County and the 12 surrounding
counties; and their relatives. Established in 1932, the Credit
Union serves over 91,000 members and manages more than $750 million
in assets. For more information, go to firstmarkcu.org.
About Experian QAS Experian QAS is an
address data quality software pioneer. The company's products
capture, validate, cleanse, standardize and enrich customer contact
information. Established in 1990 with offices throughout the United
States, Europe and Asia Pacific, Experian QAS provides data
validation software and services to more than 10,000 clients
worldwide in retail, education, healthcare, insurance, finance,
government and other sectors. For more information, visit
http://www.qas.com.
About Experian Marketing Services Experian
Marketing Services delivers best-in-breed data, analytics and
platforms into multiple regions around the globe. It is focused on
helping marketers more effectively target and engage their best
customers through email, digital advertising, customer data
management, customer and competitive insight, data enrichment and
list rental, modeling and analytics, and strategic consulting.
Through these capabilities, Experian Marketing Services enables
organizations to encourage brand advocacy, create measurable return
on investment and significantly improve the lifetime value of their
customers.
About Experian Experian is the leading
global information services company, providing data and analytical
tools to clients in more than 80 countries. The company helps
businesses to manage credit risk, prevent fraud, target marketing
offers and automate decision making. Experian also helps
individuals to check their credit report and credit score and
protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended 31 March 2011 was $4.2 billion. Experian employs
approximately 15,000 people in 41 countries and has its corporate
headquarters in Dublin, Ireland, with operational headquarters in
Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
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Contact: Erin Haselkorn Experian QAS Public Relations
1 617 385 6700 Email Contact