The growing emphasis on food safety and environmental issues means that terms such as “green”, “organic”, “locally sourced”, “free range” and “fair trade” have begun to feature increasingly on the labels and ingredient lists of an array of consumer goods.

New market report "Green Buying Behaviour: Global Online Survey" developed by Euromonitor International is a study of global consumers across eight countries that reviews how various factors are guiding shoppers’ purchasing decisions and what this means for marketers. It offers unique insight into emerging trends world-wide. The report coverage includes market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Details:

Title: Green Buying Behaviour: Global Online Survey

Published: March, 2012

Pages: 113

Price: US$ 2,600

http://marketpublishers.com/report/social_researches/social_studies/green_buying_behaviour_global_online_survey_euromonitor.html

Report Contents:

Executive Summary

Survey Findings

Chart 1 Global: 'How important are the following factors/descriptors to you when considering purchasing a product or service?'

Chart 2 Global: 'How trustworthy do you consider the following descriptors when used to label products?'

the Definition of 'natural' and 'organic'

What Shoppers Are Willing To Pay More for

Chart 3 Global: 'I am willing to pay more for a product that is _'

the Impact of Dietary Restrictions

Outlook

Rationale and Context

the Survey

Report Focus

Economic Context

Table 1 Real GDP Growth by Country 2009-2011

Global Overview

What Counts Most for Shoppers?

Table 2 Fairtrade Sales by Country 2009-2010

Chart 4 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by country

Chart 5 'How important are the following factors/descriptors to you when considering purchasing a product or service?', by gender

How Trustworthy Are Label Descriptors?

Chart 6 'How trustworthy do you consider the following descriptors when used to label products?', by country

How Do Shoppers Define 'natural' and 'organic'?

Chart 7 Global: 'To me, a 'natural' product is one that is:'

Chart 8 Global: 'To me, a 'organic' product is one that is:'

What Are Shoppers Willing To Pay More For?

…

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