Kavaliro Offers Advice on Making March Madness a Team Builder
March 15 2012 - 9:15AM
Marketwired
A month of lost workplace productivity officially begins this week
with the start of March Madness. Predictions estimate that workers
distracted by the basketball frenzy could cost employers as much as
$1.8 billion in unproductive wages. National staffing firm Kavaliro
says it doesn't have to be that way.
Through Facebook, smartphones and the Internet, all 67
tournament games can be viewed live from anywhere, even your
cubical. With about half of the first two days of the tournament
being played during business hours, employers may want to let their
staff know where they stand on their view toward monitoring
sporting events at work.
"Some businesses may want to curb the distraction by only
allowing employees to check scores and watch games in the break
room at lunchtime," Mark Moore, president of Kavaliro, says. "But
here at Kavaliro, rather than trying to quash employee access to
scores and games, we make the interest in the tournament work to
our advantage."
Kavaliro has a companywide pool that allows employees to fill
out the brackets for fun -- with all cash prizes going to the
company's charity. It builds camaraderie and provides competition
and conversation among employees who may not have time or projects
that permit them to bond.
According to statistics released shortly after last year's NCAA
men's basketball tournament, the tournament drew an average of 2.4
million daily unique visitors on broadband and 702,000 average
daily unique users through mobile apps during the second and third
round of 2011 games. Each of these users spent an average of 92.9
minutes per day streaming live video.
"There is no use in trying to squash March Madness," Moore says.
"It may be best to just let this one slide. It may be best to take
the distraction head on and intertwine it to your corporate
culture."
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Press Contact: Tyger Danger Uproar PR for Kavaliro
407-767-0452 x230 Email Contact