FITT Highway Products, Inc. Announces Completion of Products for April 2012 Launch to 1,000 Retail Stores
March 15 2012 - 9:15AM
Business Wire
FITT Highway Products, Inc. (OTCBB: FHWY) (the “Company”)
announced today F.I.T.T. Energy Products Inc. (“FITT”), a
non-affiliated operating partner, on March 13, 2012 completed
production runs for three unique energy shots as required under
FITT’s October 2011 Master Marketing Agreement with GRIPS Marketing
Corporation (“GRIPS”). GRIPS anticipates rolling out the three
products, which are named “F.I.T.T. Energy For Life”, “F.I.T.T.
Extreme Energy For Life, and “F.I.T.T. Rx Energy For Life”, to
approximately 1,000 retail stores in California starting in
mid-April 2012.
GRIPS is managed by an individual with over 40 years’ experience
marketing a variety of products to convenience stores and other
retail outlets, and has significant relationships with some of the
largest distributors that service those outlets. GRIPS’ sister
company currently has a multi-million dollar per year purchasing
contract of convenience store products from Core-Mark, a company
that distributes products to over 30,000 stores through 28
distribution centers in the USA and Canada. FITT’s energy shots
each include distinctive ingredients to appeal to needs of
different retail audiences. FITT is in the process of revising its
website, www.throwafitt.com, and developing marketing materials and
unique counter displays to emphasize the differentiation of its
products from its competitors.
About FITT Highway Products,
Inc.
FITT Highway Products, Inc. is a brand management Company. As
disclosed in its period ending on June 30, 2010 10-Q, the Company
entered into an Operating Agreement with FITT to perform a majority
of the Company’s operating services, including among other things,
selling, marketing, producing and distributing “F.I.T.T. Energy For
Life” in exchange for a royalty payment.
This document contains “forward-looking statements” related to
future events. Forward-looking statements often address our
expected future business and financial performance, and often
contain words such as “expects,” “anticipates,” “intends,” plans,”
“believes,” “seeks,” or “will.” Forward-looking statements by their
nature address matters that are uncertain. Particular uncertainties
which could adversely or positively affect our future results
include: consumer tastes, availability of production, liquidity,
general economic conditions, and the activities of competitors.
These uncertainties may cause our actual future results to be
materially different than those expressed in our forward-looking
statements. We do not undertake to update our forward-looking
statements.