appbackr and Orange Silicon Valley to Help Developers Improve Discoverability of their Applications
March 15 2012 - 9:03AM
Business Wire
appbackr, the first app exchange to drive the development,
funding and distribution of the best new mobile apps on the market,
today announced it is expanding its relationship with Orange
Silicon Valley and PeekApp, its app discovery solution. Through
this relationship, appbackr will use its proprietary Xchange
algorithm to leverage PeekApp’s Open Mobile Application Directory
(OMAD) to provide distribution for apps across carriers, OEMs and
independent stores.
Orange Silicon Valley’s PeekApp has recently launched its Open
Mobile App Directory to enhance the ecosystem for developers by
providing them access to a variety of benefits including
discoverability, distribution and analytics.
"Orange Silicon Valley launched Open Mobile Application
directory to enable developers to make their applications more
discoverable. With this agreement, appbackr and Orange Silicon
Valley are taking a big step toward making apps more discoverable,"
said Srinivas Chervirala of Orange Silicon Valley. "We are
delighted to be working with a company of global mobile leaders in
their efforts to help developers, and to accelerate their global
distribution," said Trevor Cornwell, Founder & CEO, appbackr
inc.
About appbackr:
appbackr inc. (www.appbackr.com) is the first and only digital
market exchange for mobile applications. By connecting mobile
developers with financial backers who promote apps through
social networks, appbackr solves common funding and
distribution problems to drive innovation in the growing app
market. With its predictive analytics algorithm, appbackr is able
to identify the most promising new apps on the market, and provides
additional distribution through the Android bookshelf and other
retail channels at www.appbackr.com/xchange. Winner of the PayPal X
Developer Challenge and SVASE/Cambridge West Ventures Seed Fund
Award, the company was also selected as an OnMobile 2011 Top 100
Company and an AlwaysOn 2011 Global 250 Company. appbackr was
founded in 2010 and is based in Palo Alto, CA.
About PeekApp
PeekApp is incubated in Orange Silicon Valley. PeekApp has
launched Open Mobile Application Directory (OMAD) during
VentureBeat’s DEMO Fall 2011 conference. OMAD is a cross-platform
search and discovery solution designed to provide app developers
with greater control over the visibility of their apps. This is
enabled by a combination of software tools (taxonomy and
algorithmic) and community tagging to improve app browsing and to
deliver a powerful search experience. In addition a white-label
consumer-facing experience allowing greater distribution
opportunities for OEMs and operators by covering most mobile device
platforms.