American Airlines Begins 'NYC Challenge 10,000' Campaign on Facebook to Bond With Its New York Followers
June 26 2009 - 11:34AM
PR Newswire (US)
Help Reach 10,000 Goal and a Reward Awaits NEW YORK, June 26
/PRNewswire-FirstCall/ -- If actors, rock stars and sports figures
can all have fan clubs, then why can't an airline? American
Airlines posted the "NYC Challenge 10,000" to its friends in New
York, one of the airline's focus cities. In "NYC Challenge 10,000,"
American is reaching out to New Yorkers to become a fan of
American's Facebook page. When the number of American's New York
Facebook fans reaches 10,000, the airline plans to offer a
Facebook-exclusive promotion. American began the "NYC Challenge
10,000" by posting the following message on Facebook: "We love the
Big Apple and are calling upon our wonderful friends to help us
spread the word about American Airlines fan page to everyone you
know who lives in New York City and loves to travel. Big things
await, if we can get to our goal of 10,000 NY Facebook fans!" To
sign up, log onto http://www.facebook.com/aa and click on "Become a
Fan" at the top of the page to complete the process. Visitors will
then be able to encourage their friends to become Facebook fans of
American Airlines, as well. "American Airlines is a devoted fan of
New York," said Jim Carter, Vice President -Eastern Sales Division
for American Airlines. "Now, we're reaching out to all our New York
friends to become fans of American Airlines on Facebook. With the
social media so vital to the way we communicate today, what better
way to create a tighter bond with our followers than to ask them to
join us on Facebook?" American is also using Twitter to draw
attention to its NYC Challenge 10,000 campaign. While the campaign
is New York-focused, the surprise benefit will be for all U.S.
Facebook fans of American Airlines. To be counted towards the
10,000 total, Facebook fans must list a New York metropolitan city
as their "Current City" in their profile. American Airlines serves
Greater New York with 210 non-stop flights to 63 destinations from
four airports: LaGuardia Airport, John F. Kennedy International,
Newark Liberty and White Plains/Westchester County. American offers
service from New York to 29 destinations beyond the U.S., including
London, Paris, Rome, Zurich, Brussels, Milan, Barcelona and Tokyo.
Follow American Airlines on Twitter,
http://www.twitter.com/AAirwaves. About American Airlines American
Airlines, American Eagle and AmericanConnection(R) serve 250 cities
in 40 countries with, on average, more than 3,400 daily flights.
The combined network fleet numbers more than 900 aircraft.
American's award-winning Web site, AA.com(R), provides users with
easy access to check and book fares, plus personalized news,
information and travel offers. American Airlines is a founding
member of the oneworld(R) Alliance, which brings together some of
the best and biggest names in the airline business, enabling them
to offer their customers more services and benefits than any
airline can provide on its own. Together, its members serve nearly
700 destinations in more than 130 countries and territories.
American Airlines, Inc. and American Eagle Airlines, Inc. are
subsidiaries of AMR Corporation. AmericanAirlines, American Eagle,
AmericanConnection, AA.com, We know why you fly and AAdvantage are
registered trademarks of American Airlines, Inc. (NYSE: AMR)
AmericanAirlines(R) We know why you fly(R) Current AMR Corp.
releases can be accessed on the Internet. The address is
http://www.aa.com DATASOURCE: American Airlines CONTACT: Ned
Raynolds, Corporate Communications, New York of American Airlines,
+1-212-863-3758, Web Site: http://www.aa.com/
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