Cynosure Launches New Workstation and Technology Innovations at American Academy of Dermatology Annual Meeting
March 05 2009 - 8:30AM
PR Newswire (US)
- Elite MPX(TM): Powerful Multi-Wavelength Workstation Combines
Vascular Treatment, Hair Removal and Skin Rejuvenation in a Single
System WESTFORD, Mass., March 5 /PRNewswire-FirstCall/ -- Cynosure,
Inc. (NASDAQ: CYNO), a leading developer and manufacturer of a
broad array of light-based aesthetic treatment systems, is again
advancing the field with the introduction today of a new
multi-wavelength workstation for multiple applications and
proprietary new energy-delivery innovations for its Smartlipo MPX
laser lipolysis workstation. At the American Academy of
Dermatology's 67th Annual Meeting in San Francisco, Cynosure is
launching the Elite MPX. Through the company's patented
MultiPlex(TM) technology, Elite MPX combines two wavelengths --
755nm Alexandrite and 1064 nm Nd:YAG -- along with Xenon Pulsed
Light (XPL2) technology to create one of the industry's most
powerful workstations for vascular treatment, hair removal and skin
rejuvenation. In addition, Cynosure is introducing two new
intelligent delivery systems for the Smartlipo MPX workstation for
laser lipolysis: SmartSense with ThermaGuide and ThermaView, the
world's first subcutaneous temperature sensing technology and
thermal imaging system for LaserBodyContouring. Elite MPX: Built-In
Zimmer Cooling Technology Ensures High Level of Patient Comfort
Elite MPX incorporates Cynosure's proprietary MultiPlex technology,
which sequentially fires two wavelengths for more effective
treatments than single-wavelength systems. A completely new
software system runs the graphically enhanced Graphic User
Interface, which makes its operation simple and easy. The
workstation also features a built-in Zimmer SmartCool(R) skin
cooling system that is exclusive to Cynosure. Rather than requiring
a separate SmartCool device, Zimmer technology is integrated into a
single compact module, saving precious office space and reducing
treatment time. In addition, the Elite MPX includes eight different
spot sizes, including an 18mm spot size that results in 44% more
treatment area per pulse than standard spot sizes. "Cynosure's
Elite MPX is a powerful and versatile system that enables
clinicians to customize treatments for a broad range of skin types
and conditions, including sun-damaged skin, pigmented lesions,
dyschromia and rosacea," said Emil Tanghetti, M.D., Clinical
Professor of Dermatology at the University of California, Davis and
Director of The Center for Dermatology and Laser Surgery,
Sacramento, California. "As practitioners, we are seeing a growing
cultural diversity within our patient base, and I expect the Elite
MPX will provide benefits across the spectrum of applications for
these patients." According to InMedica, the worldwide demand for
hair removal, pigmented lesion removal and vascular lesion removal
is expected to increase from $650 million in 2007 to $750 million
by 2010. Advancing Intelligent Energy Delivery to the Next Level
SmartSense with ThermaGuide and ThermaView expand the intelligent
energy delivery capabilities of Smartlipo MPX, the newest
generation in Cynosure's award-winning family of workstations for
laser lipolysis. "Our extensive laser lipolysis expertise, clinical
development initiatives and physician training programs have
identified the value of measuring tissue temperature to
consistently achieve a safer and more uniform treatment," said
Cynosure President and Chief Executive Officer Michael Davin. "In
2008, we became the first aesthetic laser company to bring
intelligent energy delivery to laser lipolysis with the
introduction of SmartSense motion sensing technology for Smartlipo.
SmartSense with ThermaGuide and ThermaView build on that success.
These groundbreaking products combine to create an intelligent
delivery suite designed to maximize the value of Smartlipo MPX for
aesthetic surgeons and the clinical outcome for patients."
SmartSense with ThermaGuide: Unique Thermal Sensing Technology
SmartSense with ThermaGuide is equipped with a thermal sensing
cannula for measuring temperatures in the subcutaneous areas of the
body. This technology allows the practitioner to set temperature
thresholds to achieve targeted and controlled energy delivery for a
safe and optimal clinical endpoint. "Based on our clinical studies
using SmartSense with ThermaGuide, temperature protocols were
developed to identify the temperature threshold for safe and
consistent outcomes," said Barry DiBernardo, M.D., Medical Director
of New Jersey Plastic Surgery & MedNet Technologies, Inc.
"SmartSense with ThermaGuide now provides the practitioner the
ability to accurately target specific temperatures when thermal
energy is delivered, which is a critical element in maintaining
high safety levels for patients." ThermaView: Enhanced Safety and
Control for Optimal Clinical Results The ThermaView thermal camera
system measures skin surface temperature and provides a visual map
of temperatures within the treatment area in order to provide a
homogeneous delivery of thermal energy. This intelligence is
integrated into the Smartlipo MPX system. As a result, thermal
energy is delivered to a targeted temperature setting, helping to
ensure the safe and effective treatment of the superficial layer of
the surface area. "Cynosure continues to enhance its Smartlipo
technology with intelligent delivery systems that create a high
level of comfort for the practitioner and patient," said John
Millard, M.D., a plastic surgeon based in Denver. "With ThermaView,
I see at a glance when the recommended skin temperature has been
reached, allowing me to achieve a high degree of efficiency and
precision." About Cynosure, Inc. Cynosure, Inc. develops and
markets aesthetic treatment systems that are used by physicians and
other practitioners to perform non-invasive and minimally invasive
procedures to remove hair, treat vascular and pigmented lesions,
rejuvenate the skin, liquefy and remove unwanted fat through laser
lipolysis and temporarily reduce the appearance of cellulite.
Cynosure's products include a broad range of laser and other
light-based energy sources, including Alexandrite, pulsed dye,
Nd:YAG and diode lasers, as well as intense pulsed light. Cynosure
was founded in 1991. For corporate or product information, contact
Cynosure at 800-886-2966, or visit http://www.cynosure.com/.
Forward-Looking Statements Any statements in this press release
about future expectations, plans and prospects for Cynosure, Inc.,
including statements related to the performance, safety or results
achieved with SmartSense with ThermaGuide, ThermaView or Elite MPX,
as well as other statements containing the words "believes,"
"anticipates," "plans," "expects," "will" and similar expressions,
constitute forward-looking statements within the meaning of The
Private Securities Litigation Reform Act of 1995. Actual results
may differ materially from those indicated by such forward-looking
statements as a result of various important factors, including
Cynosure's reliance on sole source suppliers, the inability to
accurately predict the timing or outcome of regulatory decisions,
changes in consumer preferences, competition in the aesthetic laser
industry, economic, market, technological and other factors
discussed in Cynosure's most recent Annual Report on Form 10-K,
which is filed with the Securities and Exchange Commission. In
addition, the forward-looking statements included in this press
release represent Cynosure's views as of the date of this press
release. Cynosure anticipates that subsequent events and
developments will cause its views to change. However, while
Cynosure may elect to update these forward-looking statements at
some point in the future, it specifically disclaims any obligation
to do so. These forward-looking statements should not be relied
upon as representing Cynosure's views as of any date subsequent to
the date of this press release. Contact: Scott Solomon Vice
President Sharon Merrill Associates, Inc. 617.542.5300 DATASOURCE:
Cynosure, Inc. CONTACT: Scott Solomon, Vice President of Sharon
Merrill Associates, Inc., +1-617-542-5300, Web Site:
http://www.cynosure.com/
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