Perry Ellis Heeds President Obama's Call
March 02 2009 - 4:00AM
PR Newswire (US)
Menswear Brand Launches 'Roll Up Your Sleeves' NEW YORK, March 2
/PRNewswire/ -- In the spirit of the historic 44th Presidential
inauguration in which President Barack Obama called for a renewed
commitment to service and responsibility, Perry Ellis, the leading
American menswear brand, is asking Americans to roll up their
sleeves and volunteer their time, energy and spirit to bring the
country back to a new age of prosperity. Today Perry Ellis launched
Roll Up Your Sleeves, a national program to encourage Americans to
make time to volunteer, contribute and support the causes and
organizations that will rebuild America. Anyone 18 years of age or
older can participate: simply complete 20 hours of public service
within the first 120 days of the new Obama administration, submit
proof of your service and you will receive a white Perry Ellis Skip
Dent men's dress shirt in your size while supplies last. Dress
shirts are courtesy of Smart Apparel U.S., Perry Ellis' licensing
partner; a leader in producing men's sportswear, dress and sport
shirts, knits and woven tops. More information on Roll Up Your
Sleeves and how to participate is available at
http://www.perryellis.com/. "We are excited about the nation's new
era of hope and change," said John Crocco, creative director and
senior vice president of merchandising and design for Perry Ellis.
"We hope to motivate all Americans in this new era of public
service. While men wear our dress shirts every business day, we are
hoping they will find time outside of their work day to give back
to America." Whether it be a school, place of worship or the local
chapter of a national organization, such as Habitat for Humanity or
the Red Cross, committing a minimum of 20 hours every few months
can become the new American standard of public service. Perry Ellis
and Perry Ellis International has a longstanding history of giving
back. Over its 30 year history, the company has been a leading
supporter of such important organizations as the United Way, the
National Epilepsy Foundation and Gifts In Kind International. "In
these trying economic times, I think it is important for us to step
away from our immediate needs and focus on those who have much less
than we do," said Pablo de Echevarria, senior vice president of
Perry Ellis. "Like President Obama said himself 'we have duties to
ourselves, our nation and the world.'" About Perry Ellis
International Perry Ellis International, Inc. is a leading
designer, distributor and licensor of a broad line of high quality
men's, women's and children's apparel, accessories, and fragrances.
The Company's collection of dress and casual shirts and tops, suit
separates, sweaters, dresses, pants, shorts, jeans wear, outerwear,
swimwear, golf apparel and activewear is available throughout all
major levels of retail distribution. Through its wholly owned
subsidiaries, The Company owns a portfolio of nationally and
internationally recognized brands including Perry Ellis(R), Perry
Ellis America(R), Perry Ellis Portfolio(R), Jantzen(R), Laundry by
Shelli Segal(R), C&C California(R), Cubavera(R),
Munsingwear(R), Savane(R), Farah(R), Original Penguin(R) by
Munsingwear(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the
Havanera Co.(R), Axis(R), Axist(R), Manhattan(R), John Henry(R),
Tricots St. Raphael(R), Mondo di Marco(R), Redsand(R), Gotcha(R),
and MCD(R). The Company enhances its roster of brands by licensing
trademarks from third parties including Dockers(R) for outerwear,
Nike(R) and Jag(R) for swimwear, and PING(R) and PGA TOUR(R) for
golf apparel. Additional information on the Company is available at
http://www.pery.com/. DATASOURCE: Perry Ellis CONTACT: Shaun Lewis,
, or Lauriel White, , both of LaForce + Stevens, +1-212-242-9353,
for Perry Ellis Web Site: http://www.perryellis.com/
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