JDSU Launches Enhanced Digital Program Insertion Test Capabilities for Accurate Localized Digital Ad Placement and Increased Ad
April 16 2007 - 9:30AM
PR Newswire (US)
Part of Broad Portfolio Supporting IPTV, Digital Video Deployment
Showcased at NAB 2007 MILPITAS, Calif., April 16
/PRNewswire-FirstCall/ -- JDSU today announced the introduction of
additional digital program insertion (DPI) validation features to
the company's DTS, the industry-leading digital video test platform
that offers six different combinations of MPEG-2 (DVB and ATSC)
transport stream generation, capture, stream creation, and
analysis. The new DPI capabilities, as well as the DTS line that
supports the reliable deployment of IP and digital video services,
will be on display at NAB 2007, Las Vegas, Booth N926. DPI has
become increasingly important as programmers and multiple system
operators (MSOs) focus on management of ad insertion time and
placement during the carry-over from analog video to digital video.
JDSU's DTS DPI capabilities, known for performing comprehensive
analysis of all SCTE-35 (the standard that supports the splicing of
MPEG-2 streams for the purpose of placing ads) metadata and
messaging in the transport stream, has allowed users to validate
DPI, digital ad splicing systems and equipment. JDSU's DTS now
enables operators to precisely capture stream data and conduct
trigger stream report generation, giving users the exact detail to
assure that their digital ads have run successfully and on
schedule. These validation features further help customers deploy
localized advertising accurately and capture increased ad revenues.
JDSU's key highlights supporting digital video, IPTV for NAB 2007
At NAB 2007 JDSU will showcase SimulTrack, a DTS feature that
performs simultaneous analysis and monitoring of up to 256 MPEG
transport streams contained within a gigabit Ethernet pipe to find
network and service problems affecting quality. SimulTrack offers
unprecedented simultaneous view into critical IP and MPEG
performance metrics for all MPEG flows in a gigabit Ethernet
stream. It also rapidly identifies impairments to either IP or MPEG
layers for video over IP traffic and instantly performs accurate
cross-layer analysis on video over IP. Other important capabilities
for IPTV/digital video quality of service (QoS) include: -- Ability
to run multiple real-time MPEG analysis sessions on various
interfaces; -- Delivers unmatched "comparison capabilities" -- with
one box, a user can test/monitor the same program or transport
stream at multiple points in the broadcast chain to quickly find
where changes or problems were introduced; -- Conducts
interoperability testing to identify the source of problems;
compares two different programs (or streams) at the same point in
the broadcast chain; and, performs comparative analysis between a
service that has problems and one that does not (pinpointing the
difference can identify errors). JDSU also will be exhibiting its
SimulSource, a powerful DTS application which generates hundreds of
IP video test streams typically involved in a network carrying IP
video services. SimulSource allows network equipment manufacturers
(NEMs) to verify and stress test equipment using many types of
encapsulation and signal later analysis (MPEG, upper and lower
protocol) for a full view of the equipment's performance. About the
DTS-330 Digital MPEG Test Platform and DTS-200 MPEG-2 Field
Instrument The DTS-330 is a lab grade digital video test platform
offering six different combinations of MPEG-2 (DVB and ATSC)
transport stream generation, capture, stream creation, and
analysis. The DTS-200 is a remote field test instrument designed to
let operators gain remote visibility into their MPEG-2 streams and
perform various test applications. About JDSU JDSU (NASDAQ: JDSU;
and TSX: JDU) is committed to enabling broadband & optical
innovation in the communications, commercial and consumer markets.
JDSU is the leading provider of communications test and measurement
solutions and optical products for telecommunications service
providers, cable operators, and network equipment manufacturers.
Furthermore, JDSU is the leading provider of innovative optical
solutions for medical/environmental instrumentation, semiconductor
processing, display, brand authentication, aerospace and defense,
and decorative applications. More information is available at
http://www.jdsu.com/. CONTACT: Investors, Jacquie Ross,
+1-408-546-4445, or .
http://www.newscom.com/cgi-bin/prnh/20050913/SFTU125LOGO
http://photoarchive.ap.org/ DATASOURCE: JDSU CONTACT: Media, Bernie
Tylor, +1-240-404-1913, or , or Investors, Jacquie Ross,
+1-408-546-4445, or Web site: http://www.jdsu.com/
Copyright