JDSU Unveils New Corporate Identity
September 13 2005 - 6:02PM
PR Newswire (US)
SAN JOSE, Calif., Sept. 13 /PRNewswire-FirstCall/ -- JDSU (Nasdaq:
JDSU; TSX: JDU) today announced a program designed to simplify and
strengthen its corporate identity. Effective immediately, JDSU will
shorten its name in common usage from "JDS Uniphase" to "JDSU."
This program will not affect the company's legal identity, which
remains JDS Uniphase Corporation. To communicate the company's
commitment to enabling customer innovation in broadband and optical
markets, JDSU has also introduced a new logo and tag-line. (Logo:
http://www.newscom.com/cgi-bin/prnh/20050913/SFTU125LOGO ) From
advertising to product identity to its corporate website, customers
should expect to see the new image everywhere over the coming
months. In addition to a revised symbol, the new logo incorporates
the name JDSU and the tag line "Enabling Broadband & Optical
Innovation." "This initiative is consistent with the transformation
strategy we have outlined in business communications over the last
several quarters," said David Gudmundson, vice president of
corporate development and marketing. "The shortened name and new
logo better communicate our focus on building "One Company, One
Culture." Additionally, the name JDSU is simpler and easier for our
customers and other stakeholders, many of whom already refer to the
company in this way. It is also consistent with our Web site URL,
e-mail address and NASDAQ stock symbol. "The slogan 'Enabling
Broadband & Optical Innovation' clearly communicates our
commitment to enabling our customers' innovation in a set of
multi-billion dollar market segments including optical
communications, broadband and optical test & measurement, and
optical commercial and consumer applications. Similarly, the new
logo provides a more modern look while leveraging the equity
associated with our logo over the years. The new symbol was
inspired by the cycle of innovation that starts and ends with the
customer." JDSU is committed to enabling broadband & optical
innovation in the communications, commercial and consumer markets.
JDSU is the leading provider of communications test and measurement
solutions and optical products for telecommunications service
providers, cable operators, and network equipment manufacturers.
Furthermore, JDSU is the leading provider of innovative optical
solutions for medical/environmental instrumentation, semiconductor
processing, display, brand authentication, aerospace and defense,
and decorative applications. More information is available at
http://www.jdsu.com/.
http://www.newscom.com/cgi-bin/prnh/20050913/SFTU125LOGO
http://photoarchive.ap.org/ DATASOURCE: JDSU CONTACT: media, Jayme
Curtis, Public Relations, +1-408-546-7028, or , or investors,
Jacquie Ross, Investor Relations, +1-408-546-4445, or , both of
JDSU Web site: http://www.jdsu.com/
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