The People's Operator PLC TPO Launches in the USA (5755T)
July 21 2015 - 5:00AM
UK Regulatory
TIDMTPOP
RNS Number : 5755T
The People's Operator PLC
21 July 2015
The People's Operator plc
("TPO," the "Company" or the "Group")
TPO Launches in the USA
The People's Operator (AIM: TPOP), the cause-based commercial
mobile virtual network operator ("MVNO"), has today announced
details of its launch into the US market, together with the full
public release of its social network, the TPO Community
(www.tpo.com). The US launch and the TPO Community are important
strategic developments for TPO and are among key reasons for
raising funds when the Company was admitted to the AIM Market in
December 2014.
TPO is believed to be the world's first cause-based commercial
MVNO with a strategy of customer acquisition through viral
networking and online communities. There is a uniquely symbiotic
relationship between the Group and its customers, based on the
increased money distributed to causes along with the growth in
TPO's profits. Using an innovative business model to create a
global community whose mission is to change lives for the better,
TPO will allow customers to donate 10% of their monthly mobile
spend to a social cause of their choice; at no extra cost to them
and without sacrificing good service. Ahead of today's US launch,
TPO already has a number of cause partnerships agreed in the US,
including Save the Children, WaterAid, Feeding America and World
Wildlife Fund.
TPO will offer a range of competitive price options providing
customers with excellent service on the latest range of devices,
powered by Sprint's Nationwide 4G LTE Network. In the US, TPO
offers both Pre-Paid "Goodness-to-Go" and Monthly "Unlimited
Goodness" plans at a range of price points to match with each
customer's mobile needs, such as the Unlimited Goodness 32 plan
that offers unlimited talk and text plus 2GB of data for just $32
per month, without being locked into a contract. Customers are also
able to switch to the mobile network service using their current
unlocked device; or can choose to buy or lease one of the latest
smartphones available from Apple, Samsung, LG and more.
Mark Epstein, CEO of The People's Operator, said: "The Group's
business model is already proven with the early success we have
enjoyed in the UK and today's launch of TPO in the US is a key
milestone for the business. The US is not only an attractive market
for us as one of the world's largest mobile phone markets, but is
also a springboard for our planned global growth.
"In addition to making a difference for causes, we want to make
sure we're delivering value to our customers too. It's important to
us that we match a competitive and quality service with the mission
to make a difference. TPO offers its customers competitive rates
and we have a best-in-class customer service team, all based in the
same country as the customers they help, to deliver a seamless,
high-quality customer service experience."
Following an initial beta release as announced on 24 February
2015, TPO is also pleased to announce today the launch of its
social network, the TPO Community (www.tpo.com); a global community
platform that brings together social sharing and peoples' passion
for supporting social causes. The TPO Community offers members,
charities and other non-profit organisations a social network and
online giving tool that is both easy to use and maximises
fundraising opportunities for their cause; and combines it with
social sharing to help continue the conversation.
Jimmy Wales, Chairman of TPO, commented: "With the expansion to
the US, TPO's mobile service is only the beginning of the social
good we will initiate and I am delighted that today we are also
launching our social network, the TPO Community, where like-minded
people can discuss their positive ideas as well as connect with and
donate to causes that are most important to them. The TPO Community
is open to everyone, whether or not they are a TPO mobile service
customer, making it easy for them to learn more about the causes
they care about."
Operations in the UK continue to progress in line with
management expectations, and in May this year TPO announced that UK
subscriber numbers had already reached 30,000, more than doubling
since the beginning of the year.
For further information
The People's Operator plc via Alma PR
Jimmy Wales, Executive Chairman
Mark Epstein, Chief Executive
Officer
finnCap Ltd 020 7220 0500
Stuart Andrews / Christopher
Raggett / Simon Hicks (Corporate
Finance)
Simon Johnson (Corporate Broking)
Alma PR
+44 (0)7780
Josh Royston 901979
+44 (0)7836
John Coles 273660
+44 (0)7515
Hilary Buchanan 805218
About The People's Operator
Headquartered in the UK, The People's Operator (TPO) is a mobile
virtual network operator that was founded in 2012 on the principle
that mobile could be used to change lives for the better. Customers
with TPO not only get the best deals, high quality mobile service
and great customer service - they can also direct 10% of their
monthly mobile spend to the cause of their choice, at no extra cost
to them. In addition, The TPO Foundation, a UK registered charity,
will receive 25% of the UK trading profits generated by The
People's Operator LLP.
The Group's strategy is to maintain a low fixed-cost base, small
staff numbers and lower levels of advertising and marketing
expenditure than its competitors which will enable the Group to
offer customers a best-in-class service at competitive prices,
whilst delivering attractive return to shareholders.
Under the direction of Jimmy Wales, the founder of the online
encyclopedia Wikipedia and Chair of the TPO Board, TPO has
developed an online community to expand the global network of
mobile phone customers who share in the common belief of supporting
causes. TPO has developed partnerships with community organisations
and causes who promote TPO's products to their supporters.
TPO was admitted to AIM of the London Stock Exchange in December
2014, and announced its intention to launch as a mobile virtual
network operator in the USA in 2015.
TPO subscriber figures reached 30,000 in May 2015. For more
information, please visit www.thepeoplesoperator.com.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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