Koovs PLC Koovs Completes Strategic Agreement with HT Media (4926Y)
August 22 2018 - 2:00AM
UK Regulatory
TIDMKOOV
RNS Number : 4926Y
Koovs PLC
22 August 2018
Koovs plc ("Koovs" or the "Company")
Koovs Completes Strategic Partnership Agreement with HT
Media
Further to its announcement on 18 June 2018, and as also set out
in the circular posted to shareholders on 16 July 2018, Koovs plc
(AIM: KOOV) is pleased to announce that it has completed its
agreement for a GBP24.0m media deal (the "Agreement") with
strategic partner HT Media Limited ("HT Media"), one of India's
largest media companies and owner of the Hindustan Times. The
agreement has been updated to be over a four year period rather
than a two year period (as previously announced), and also in
regards to the mix of shares and cash used to satisfy the deal
(further detail set out below).
The Agreement will, in aggregate, provide Koovs with GBP24.0m of
media and advertising services from HT Media. Pursuant to the
Agreement, HT Media has agreed to subscribe for GBP17.1m
(previously GBP16.8m) of new ordinary shares of 1p each in the
capital of the Company ("Ordinary Shares"), and Koovs has agreed to
commission further media and advertising services from HT Media for
GBP6.9m (previously GBP7.2m) in cash.
The net effect of the Agreement is that, Koovs will acquire four
GBP6.0m tranches of media from HT Media at yearly intervals over a
four-year period. GBP4.28m of each instalment will be satisfied by
the issuance of new Ordinary Shares to HT Media, with the balance
of GBP1.72m to be acquired by Koovs in cash.
On 21 August 2018 and under the first tranche, HT Media has
subscribed for 42.84m Ordinary Shares at 10p per Ordinary Share
(the "Subscription Shares") (the "Subscription"). The Subscription
is conditional upon, inter alia, admission of the Subscription
Shares to trading on the AIM market of the London Stock Exchange
plc ("Admission"). Application for Admission will be made following
receipt of the subscription monies from HT Media. The Company will
release a further announcement in due course. Subsequent tranches
will be conditional on, inter alia, the agreement of both parties
and will be priced at the lower of:
-- The average of the mid-market closing price per Ordinary
Share of the Company for the three month period prior to the date
of closure of such tranche; or
-- The price per Ordinary Share received by the Company on the
most recent cash fundraising of the Company closed during the three
month period prior to the date of closure of such tranche.
Mary Turner, Chief Executive of Koovs, said:
"We are delighted to have concluded this deal with HT Media, one
of India's most influential media companies. The Agreement will
give us premium exposure in further building the Koovs brand and
will provide us with an important platform to support our future
growth in what is the world's fastest growing economy."
For further information please contact:
Media enquiries: Tel: +44 (0)20 3805
Headland 4822
Lucy Legh / Rob Walker
/ Charlie Twigg
Koovs plc Tel: +44 (0)20 7151
Mary Turner/Robert Pursell 0170
Peel Hunt LLP Tel: +44 (0) 20
Dan Webster / George 7418 8900
Sellar
About HT Media
HT Media, which has been a strategic partner and investor in
Koovs since June 2016, is one of the leading media companies in
India owning the Hindustan Times broadsheet newspaper along with
multiple other media channels across print, radio, digital and
events including leading business paper MINT (partner to the Wall
Street Journal) and Fever 104 FM one of India's leading music &
lifestyle radio stations airing across 13 major cities. HT Media
has a strong reputation for investing in digital companies with
strong growth prospects in India.
About Koovs
Koovs achievements since IPO in 2014
Koovs sells affordable western fashion in India online. In the
four years since its IPO in London, the Company has succeeded in
establishing:
-- Significant and growing social media following and customer engagement
o 2.4 million followers including 1.9 million on Facebook and 500,000 on Instagram
-- A leading brand that is fashion-forward and affordable
o Recent RedSeer survey showed that Koovs continues to
outperform other platforms on product variety and quality
-- A technology platform delivering seamless customer experience
o In FY17 Koovs implemented the latest modular microservices
architecture to deliver scalable performance, rapid technology
development and innovation
-- Koovs' own label and designer collaborations already leading fashion trends in India
o 40% of FY17 sales were Koovs Private Label, and four exclusive
collections were launched with Manish Arora, Hattie Stewart, Gauri
& Nainika and Henry Holland
-- Highly experienced Management team
o Over 125 years' combined retail and technology experience
-- First class logistics and lead times
o Average 'order to delivery' time in January 2018 was 3.5 days
compared to average of over 4 days amongst India e-tailers
-- Industry-leading customer care metrics
o Forrester survey ranked Koovs No.1 for "Best Customer
Experience" among online-only retailers in India and RedSeer
awarded Koovs the highest Net Promoter Score amongst peers
o Over GBP70 million invested in Koovs to date establishing
itself as leading affordable fashion brand in India
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END
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