IPM Irish Life&P.Gp

RNS Number:5891K
Irish Life & Permanent PLC
17 October 2006



Notification of Transactions of Directors/Persons Discharging Managerial
Responsibility and Connected Persons

This form is intended for use by an issuer to make a RIS notification required
by:

* the Market Abuse Rules;
* section 53 (as extended by section 64 of the Companies Act 1990) or
  entered into the issuer's register in accordance with section 59 of
  the Companies Act 1990.

Please complete all relevant boxes should in block capital letters.

1. Name of the issuer
   IRISH LIFE & PERMANENT PLC

2. State whether the notification relates to:

  (i) a transaction notified in accordance with Market Abuse Rules

  (ii)a disclosure made in accordance with section 53 (as extended by section
      64 of the Companies Act 1990) or entered into the issuer's register in
      accordance with section 59 of the Companies Act 1990;

or (iii) both (i) and (ii)

(ii) A DISCLOSURE MADE IN ACCORDANCE WITH SECTION 53 (AS EXTENDED BY SECTION 64
     OF THE COMPANIES ACT 1990) OR ENTERED INTO THE ISSUER'S REGISTER IN 
     ACCORDANCE WITH SECTION 59 OF THE COMPANIES ACT 1990;

3. Name of Director
   ROBERT KEENAN

4. State whether notification relates to a person connected with the Director
   named in 3 and identify the connected person
   NO

5. Indicate whether the notification is in respect of a holding of the person
   referred to in 3 or 4 above or in respect of a non-beneficial interest
   HOLDING IN RESPECT OF PERSON NAMED IN 3 ABOVE

6. Description of shares (including class), debentures or derivatives or
   financial instruments relating to shares
   ORDINARY Euro0.32 SHARES

7. Name of registered shareholders(s) and, if more than one, the number of
   shares held by each of them

   DAVY CREST NOMINEES LIMITED 5,000 SHARES

8 State the nature of the transaction
  SHARE PURCHASE

9. Number of shares, debentures or financial instruments relating to shares
   acquired.
   5,000

10. Percentage of issued class acquired (treasury shares of that class should
    not be taken into account when calculating percentage)
    0.002%

11. Number of shares, debentures or financial instruments relating to shares
    disposed
    None

12. Percentage of issued class disposed (treasury shares of that class should
    not be taken into account when calculating percentage)
    N/A

13. Price per share or value of transaction
    Euro19.48 PER SHARE

14. Date and place of transaction
    17TH October 2006, Irish Stock Exchange, Dublin 2

15. Total holding following notification and total percentage holding following
    notification (any treasury shares should not be taken into account when
    calculating percentage)
    5,000 SHARES 0.002%

16. Date issuer informed of transaction
    17TH October 2006

If a Director has been granted options by the issuer complete the following
Boxes : No

17. Date of grant
18. Period during which or date on which it can be exercised
19. Total amount paid (if any) for grant of the option
20. Description of shares or debentures involved (class and number)
21. Exercise price (if fixed at time of grant) or indication that price is to be
    fixed at the time of exercise
22. Total number of shares or debentures over which options held following
    notification: None

23. Any additional information

24. Name of contact and telephone number for queries
    CONOR RYAN - 00353-1-8563828

Name and signature of duly authorised officer of issuer responsible for making
notification

Ciaran Long - Group Secretary

Date of notification 17th October 2006



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