SEATTLE, April 6, 2011 /PRNewswire/ -- HaloSource, Inc.
("HaloSource" or "the Company") (HAL.LN, HALO.LN), the clean water
and antimicrobial technology company, today launches its line of
finished devices for in home point-of-use water treatment, powered
by HaloPure(R) drinking water disinfection technology.
The development and manufacture of finished consumer devices
comes on the heels of HaloSource's growing reputation for providing
custom and standardized HaloPure cartridge solutions to partner
companies in India, China, Brazil
and other markets. The company intends to supply OEM finished
devices to a variety of brand-name partners around the world.
HaloSource has two new product formats, a HaloPure powered
pitcher available in two performance models, and the HaloPure
Waterbird(TM), a unique gravity storage water purifier offered in
three distinct performance levels to suit a variety of water
treatment needs by region and customer segment. All products will
carry the WQA Gold Seal and be certified to the Water Quality
Association's ORD0901 standard. The ultra high performance
Waterbird Elite will also meet the USEPA P231 standard for drinking
water purifiers.
John Kaestle, Chief Executive of
HaloSource, commented: "We have developed our range of HaloPure
powered finished devices in response to strong demand from our
existing customers around the globe. This is a natural progression
from our existing custom technology and component supply business.
We believe having a portfolio of off-the-shelf finished product
solutions will help partners reach the market more quickly as they
look to meet growing consumer demand for affordable and effective
drinking water purification devices."
The HaloPure(R) Waterbird, Waterbird Premium and Waterbird Elite
are the product of extensive research into the needs of households
in a variety of different markets including India, China
and Brazil, where there is a clear
need for readily available, affordable, clean water. The
Touch-Lock(TM) technology in the purification cartridge makes it
easy to replace at the end of life with a single unlock-lock
action. The patented HaloPure(R) powered, four-stage disinfection
cartridge includes a convenient end-of-life monitor with auto
shutoff to ensure the freshest, safest water is on tap. A treatment
capacity of 1500 liters between cartridge changes and third-party
validation by some of the world's toughest water certifiers ensure
families are supplied with high quality water even when it is drawn
from semi-drinkable water sources.
Notes to Editors
About HaloSource
HaloSource is a clean water technology company, headquartered in
Seattle, US with operations in
India and China. It is focused on the provision of
cleaner, clearer and safer water using its proprietary N-halamine
bead technology to clean and purify water, killing bacteria and
viruses that may cause disease.
HaloPure provides safer drinking water. In 2009, it became the
first new drinking water technology in 30 years to be granted both
Manufacture-For-Use and Device registrations by the United States
Environmental Protection Agency (USEPA), which is widely recognized
as having the world's most stringent performance requirements for
water purification. HaloPure(R) is a unique contact biocide
technology that is proven to attack and kill a wide range of
harmful micro-organisms and is approved for long-term use in a
variety of markets, including the United
States.
SeaKlear and StormKlear products use a second technology based
on natural bio-polymers to provide water clarification and
antimicrobial applications for treating recreational and
environmental water; and HaloShield facilitates the binding of
chlorine-based bleach to textiles such as sheets, lab coats and
towels. http://www.halosource.com
About HaloSource's Markets
HaloPure products are principally targeted at consumers in
emerging market countries, where access to safe drinking water is
particularly poor. In an independent analysis of the global Point
of Use drinking water device market carried out in 2005, Frost and
Sullivan concluded that:
- the market for residential water treatment equipment in
China was estimated at
$960 million in 2005, growing at an
annual rate of 20.4 per cent between 2004 and 2011;
- the market for residential drinking water devices in
India was estimated at
$425 million in 2009, and
experiencing growth of approximately 25 per cent annually; and
- in 2005 the global markets for filtration formats in the form
of under-the-sink, counter top and replacement cartridges were
growing annually at 20 per cent, 21 per cent and 18 per cent,
respectively.
The World Health Organisation has estimated that 1.1 billion
people lack access to safe drinking water and the Centre for
Disease Control is recommending Point Of Use filtration and
disinfection.
HaloSource
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