The Dékuple Group acquires a majority stake in the consulting agency Le Nouveau Bélier, asserting its expertise in advertising strategy for Retail
September 19 2023 - 2:00AM
The Dékuple Group acquires a majority stake in the consulting
agency Le Nouveau Bélier, asserting its expertise in advertising
strategy for Retail
The Dékuple Group acquires a majority
stake in the consulting agency Le Nouveau Bélier, asserting its
expertise in advertising strategy for Retail.
Paris, September 19, 2023 (8am) - Le
Nouveau Bélier, an advertising strategy consultancy specialized in
retail, is joining the Dékuple Group, a European player in data
marketing. This alliance, which brings together the data-driven
skills of the Dékuple Group and the branding and advertising
expertise of Le Nouveau Bélier, will enable to create a unique
global support offer for retail players.
The retail marketing sector has been expanding
rapidly since 2020 and is undergoing major changes due to the
impact of health and economic crises, the emergence of OUI PUB and
the integration of social and environmental issues. This context
requires retailers to constantly rethink the way they conduct their
marketing strategies, thanks in particular to digital and data
technologies.
Today, the Dékuple Group supports over 120 major
players in the retail sector in their marketing transformation
through its digital and data-driven approach. Aware of the crucial
importance of branding and advertising for retail brands, which are
the biggest investors in these areas, the Dékuple Group has chosen
to develop its expertise in strategic advertising consultancy by
joining forces with Le Nouveau Bélier, a leading player in this
field. Founded in 2008, this 25-talent agency is recognized for its
ability to build strong brands and develop innovative,
high-performance advertising strategies, adapted to the changing
context of retail, while anticipating consumers' evolving
expectations.
By joining the Dekuple Group ecosystem, Le
Nouveau Bélier will benefit from exclusive access to the Group's
expertise and advanced data-marketing solutions. The integration of
digital and data-based advertising and cross-channel marketing
strategies will enable the agency to considerably increase its
scope of services and reinforce its status as a lead 360
consultancy for retail players.
The Dékuple Group, which aims to become a leader
in data marketing in Europe by 2025, is taking another step forward
in its ambition to provide extensive support for retail
advertisers, covering brand, advertising and marketing issues and
leveraging creativity, data and technology.
"In the changing requirements for advertisers,
we are observing a need for convergence between strategy,
creativity, technology and data. Marketing and advertising
standards in the retail sector are being redefined to build and
sustain brands and provide remarkable experiences for consumers.
Our aim is to address these brand-building issues, as well as the
branding and marketing requirements for retailers and point-of-sale
networks. With this in mind, we are delighted to welcome the
strategic and creative strengths of Le Nouveau Bélier into the
Dékuple Group. This alliance is a major additional step in our
quest to provide retailers with a fully integrated and effective
approach to addressing the complex marketing challenges. Together,
we will be able to offer highly personalized advertising and
marketing strategies, perfectly calibrated to meet the needs of
each customer", says Bertrand Laurioz, CEO of the Dékuple
Group.
"We're delighted to be joining the Dékuple Group
and bringing our strength in advertising strategy consulting to
retailers. We will also be able to extend our consulting role
thanks to Dékuple's skills and data-marketing solutions. Today's
advertisers are looking for strategic, creative and operational
responses to implement campaigns and programs that integrate
digital, data and, more broadly, technology. These are the
differentiating and transforming strengths in the responses we can
provide with Dékuple's experts that we want to serve brands with",
adds Stéphane Duverger-Nedellec, CEO of Le Nouveau
Bélier.
Le Nouveau Bélier is a profitable company, with
an annual gross margin of over €3 million. The company will be
consolidated in the Dékuple Group accounts from July 1, 2023.
About the Dékuple Group:
DÉKUPLE is a major European player for
cross-channel data marketing. Its expertise combines consulting,
creativity, data and technology, enabling it to support brands in
the transformation of their marketing, at the service of business
performance. The Group designs and implements acquisition, loyalty
and customer relationship management systems for its partners and
clients across all distribution channels. Today, the Group works
with more than 500 brands from major groups and SMEs, in Europe and
abroad.
Founded in 1972, DÉKUPLE recorded net sales of
181.2 million euros in 2022. Present in Europe and China, the Group
employs over 1,000 people driven by shared values: the spirit of
conquest, respect and mutual support.
DÉKUPLE is listed on the regulated market
Euronext Paris - Compartment C. ISIN code: FR0000062978 - DKUPL -
www.dekuple.com
About Le Nouveau Bélier:
Founded with a bold vision in 2008, Le Nouveau
Bélier has established itself as one of the undisputed experts in
retail advertising strategy. Combining creativity with in-depth
market expertise, Le Nouveau Bélier has built a solid reputation by
developing successful advertising campaigns for major retail brands
(Darty, Gamm Vert, Interflora, Supermarchés Match, METRO,
Euromaster, Florajet, Histoire d'Or, Lapeyre...). The alliance with
the Dékuple Group opens up new perspectives for the creation of
advertising and marketing strategies, designed and made reliable by
data and guided by innovation.
Contacts
DÉKUPLE Investor Relations & Financial
Information tel: +33 (0)1 41 58 72 03 -
relations.investisseurs@dekuple.com
CALYPTUS Cyril Combe - tel: +33 (0)1 53 65 68
68 - dekuple@calyptus.net
- DEKUPLE_CP LNBxDEKUPLE VERSION FINANCIERE (VE)
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