MusclePharm Announces Product Placement in MTV's Real World Road Rules "Cutthroat" Challenge
October 25 2010 - 9:00AM
MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing
nutritional supplement companies in the United States with a
proprietary formulation used in its portfolio of performance
products, today announced that the host and Musclepharm athlete, TJ
Lavin, will be wearing Musclepharm apparel throughout all episodes
from October thru December, 2010.
The MTV Challenge premiered on October 6th, 2010, and the final
episode will air on December 15th, 2010. The re-airs of each
episode will take place throughout each week. There will be 10
premier episodes with each episode having up to 15 re-runs.
Each premier episode is projected to attract over 1 million
viewers and each re-run is expected to attract over 400,000
viewers.
"MTV's Real World show attracts the perfect demographic for our
clothing line and we are very excited to have one of our athletes,
TJ Lavin, as a leading star on the show," commented Cory Gregory,
MusclePharm's President. "This branding opportunity with MTV
will further increase MusclePharm's brand awareness and expand
MusclePharm's market penetration."
About MusclePharm
Headquartered in Denver, Colorado, MusclePharm is a rapidly
expanding healthy life-style company that develops and
manufacturers a full line of NSF and scientifically approved,
nutritional supplements that are 100% free of any banned
substances. Based on years of research, MusclePharm products are
created through an advanced six-stage research protocol involving
the expertise of top nutritional scientists and field tested by
more than 100 elite professional athletes from various sports
including the NFL, MMA, and MLB. The Company's propriety and award
winning products address all categories of an active lifestyle
including muscle building, weight loss, and maintaining general
fitness through a daily nutritional supplement regimen. MusclePharm
is sold in over 120 countries and available in over 5,000 US retail
outlets that include GNC, and Vitamin Shoppe, as well as over 100
online stores, including bodybuilding.com, Amazon and Vitacost.com.
For more information, please visit www.musclepharm.com.
Forward-looking Statements MusclePharm Corporation
believes the information set forth in this Press Release may
include "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995, Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Act of
1934. Certain factors that could cause results to differ materially
from those projected in the forward-looking statements are set
forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K
dated February 18, 2010, which has been filed with the Securities
and Exchange Commission.
CONTACT: ICR
Investor Contact:
John Mills, Senior Managing Director
310.954.1105
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