GEAR International Inc. Unveils New Direction

GEAR International (PINKSHEETS:GEAR) unveiled the company's new website this week, www.gearii.com. The website launch highlights GEAR's commitment to restructuring its image and providing shareholders with reason for optimism. GEAR contracted Myriad Interactive Media (OTCQB:MYRY) to develop the new platform along with a custom tailored marketing plan focused on both social media and campaign management. "As the former CEO of Ivany Mining and former director of several mineral exploration companies, I am pleased to bring forward experience & contacts within the mining sector coupled with Myriad's proficiency in technology to Gear International," said Derek Ivany, CEO of Myriad Interactive Media.

Now that GEAR has completed the first phase of the social media and campaign management project, Myriad is pleased to move forward with GEAR to build the company's dialogue with the general public. Derek states, "My background gives our team at Myriad a clear understanding of what needs to be done to make a junior stand out amongst its many peers."

Over the past year, GEAR's strategic growth has resulted in increased public attention. The small cap mining company has shifted from an exploratory speculative phase of development to Institutional harvesting of resource models in emerging markets and undervalued domestic mine sites. While some short term investors have abandoned the company during its progression, most investors have been pleased with GEAR's strategic direction. GEAR has been able to construct an attractive and talented advisory board to support the company's rapid growth. GEAR's latest addition, advisor Rick Vanderhorst is a proven geologist with 25 years of exploration experience and a track record of significant value recognition. Prior to joining GEAR, Rick directed exploration teams that lead to the discovery of 2 producing gold mines in Saskatchewan. Mr. Vanderhost brings years of project management, evaluation and acquisitions experience to his work with GEAR.

Dale Geck, GEAR chief executive officer: "Rick's valuable experience provides GEAR with an unprecedented capacity to identify strategic partners and asset values for future projects. GEAR can now commit resources to proven projects where reserves are not indispute and asset extraction can be factored in prior to committing to projects."

(i) GEAR management has postponed a conference call scheduled for Tuesday August 21st 2012 to Thursday August 23rd at 4:00PM EST. The conference call details will be distributed from the new GEAR website.

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Gear international Inc.k and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Contacts: GEAR International Inc. Dale Geck President 888-550-7067info@gearii.com www.gearii.com

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