PAWP Provides Update on Strategic Development Plan.

Paw4mance Pet Products International Inc.

Provides an update on its Strategic Development Plan.

Released July 23, 2013

Toronto, Paw4mance? Pet Products International Inc. (OTC Pink: PAWP) (The Company) is pleased to provide an update on its developing strategic plan. After a study of the North American market, the Company has decide to explore possibilities for distributing its products in the US market. According to the latest numbers from the American Pet Products Association (http://www.americanpetproducts.org/press_industrytrends.asp) the U.S. alone will spend an estimated $55.3 Billion Dollars on their pets in 2013 of that number over $20 Billion will be represented by the pet food sector. Paw4mance? has formulated a ?holistic? dog food blend that has breeders and pet owners alike requesting it for their ?furry friends?. Unlike other wheat based dog foods, ?Our product is a healthy alternative to the highly marketed far lesser quality foods? stated Dennis dos Santos, President of Paw4mance?. ? In the process of exploring strategic alternatives for the Company we became aware of avenues for entry into US market, and are now further investigating those pathways.?

The Company?s offices, located at 259 Edgeley Blvd, Unit 2 in Vaughan, Ontario will continue to serve as the Hub of administrative, sales and order processing activity.

Data sources and notes

1. Food total is based on PFI research consultant Davenport Co, BCC, Inc plus Packaged Facts U.S. Pet Market Outlook 2011-2012, and IBISWorld 2012 Pet Food Analysis, Dillon Media February, 2012 trends report and Fountain Agricounsel 2011 - 2012 Situation Analysis Report, BCC 2011 Report on Pet Care Products and Services

2. * http://economy.money.cnn.com/2013/05/21/pet-spending/

The Company?s Business:

Paw4mance? Pet Products International Inc., through its subsidiary, distributes treats, toys, accessories and hygiene products. Paw4mance? was founded in 1993, to develop and distribute a naturally preserved (chemical free) holistic high end kibble free of artificial flavours, colourings, and purposely added fillers that offers superior value than current brands on the market. Originally based in Ontario Canada, 2011 marks the Company?s expansion into the United States as well as other key markets. Currently, the Paw4mance? umbrella contains and operates the following brands: Paw4mance? holistic pet food (available in Canada) and the soon to be released MOJO? brand of holistic pet products. With several brands, products and services currently in development, the Company is striving to position itself as a global leader in the Pet food and pet services industry

Visit us at: www.paw4mance.com

Contacts:

Paw4mance? Pet Products International Inc.
Dennis dos Santos, President & CEO, 416 665-7297
info@paw4mance.com,

www.paw4mance.ca

twitter: paw4mance pet@paw4mance

SOURCE: Paw4mance Pet Products International Inc.

The Company trades on the OTC Pink tier of the OTC market. Investors can find Real-time quotes and market Information for the Company on: http://www.otcmarkets.com/stock/PAWP/quote

Forward?Looking Statements

Certain statements contained in the press release above are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. The Company cannot guarantee its future results, levels of activity, performance or achievements. The Company disclaims any obligation or intention to update any forward-looking statement.

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