UDS 888-SUB-TO-GO and VITAZEST Team-Up to Market Diabetic-Friendlier Menu
November 19 2010 - 7:00AM
Marketwired
Universal Delivery Solutions (UDS), the operating unit of Delivery
Technology Solutions Inc. (PINKSHEETS: DTSL), is pleased to
announce that its 888-SUB-TO-GO service is co-promoting with
VITAZEST®, the preferred beverage of choice for the new Subway
Diabetes-Friendlier Menu (DFM) being tested in the Kansas City
metro market. The two companies will use online and offline
promotion tactics to elevate awareness of the new menu, and
888-SUB-TO-GO is adding DFM to its Corporate Catering offerings in
the KC market.
"With diabetes and obesity being an important national health
concern in our country, and particularly in the Quick Serve
Restaurant (QSR) field, we felt that the new DFM is something we
can easily add to our catering menu offerings in Kansas City and in
other markets as it hopes to roll out nationally," said CEO Ryan F.
Coblin.
The DFM includes four popular Subs served on 6-grain Wheat
Bread, excess bread is "scooped" to reduce the carbohydrates,
including Roast Beef, Turkey Breast, Oven Roasted Chicken and
Veggie Delite® served with tomatoes, lettuce, green peppers,
onions, cucumbers and vinegar. A variety of salads also appear on
the DFM including SUBWAY® Club, Sweet Onion Chicken Teriyaki, Roast
Beef, Oven Roasted Chicken, Turkey Breast, Veggie Delite® and
Turkey Breast & Black Forest Ham.
Most importantly, the menu has been reviewed by the Diabetes
Research Institute, out of Miami, Florida.
Using TV commercials, direct mail, websites and other sales
promotion vehicles, consumers are encouraged to add VITAZEST®
Water, available in Kiwi Strawberry, Pomegranate, and Acai
Blueberry flavors, and apple slices to "Make it a Meal." The
healthcare community in Kansas City will also be targeted for
promotion of the Diabetes-Friendlier Menu encouraging its
recommendation for diabetes patients under care.
"Ours is a brand that supports a healthier lifestyle for
everyone," said VITAZEST® CEO Roy Alcalay, "but by aligning with
the Subway Kansas City test market and working with 888-SUB-TO-GO
Corporate Catering, we're hopeful that people with diabetes will
try it, like it, and make it part of their regular diet, as an
alternative to higher fat and carb foods. For any and all
information regarding the new Subway Diabetes-Friendlier Menu (DFM)
in Kansas City, go to www.drinkvitazest.com.
888-SUB-TO-GO is the brand name for SUBWAY® Corporate Catering
& Event Management, a one-number blended solution for large and
complex catering orders. Offering a dense national footprint of
certified catering franchisees, 888-SUB-TO-GO is able to serve
meals for almost any number of people at locations almost anywhere
in the country.
About VITAZEST VITAZEST® is not a newcomer
to the campaign to help Americans eat smarter. In addition to its
partnership with SUBWAY® restaurants, VITAZEST® has been a close
partner with the world renowned Diabetes Research Institute and a
portion of all VITAZEST® sales goes back to supporting their work
to find a cure for diabetes. The DRI Foundation logo can be found
on the packaging of every bottle and powder mix packet version of
VITAZEST® Water also available through www.drinkvitazest.com.
About: Universal Delivery
Solutions, Inc Universal Delivery Solutions, Inc. (PINKSHEETS:
DTSL), www.universaldelivery.com is the leader in providing
comprehensive custom-developed catering/delivery solutions to
industries throughout North America. Universal Delivery Solutions,
Inc (UDS) is wholly-owned operating subsidiary of Delivery
Technology Solutions Inc. The company offers blended solutions
through a seamless system that integrates Customer Relationship
Management (CRM) and Call Center IT services utilizing a
proprietary technology backbone to offer convenience, consistent
quality, flexibility, accountability and value for consumers and
companies.
Safe Harbor: The statements in the press
release that relate to the company's expectations with regard to
the future impact on the company's results from acquisitions or
actions in development are forward-looking statements, within the
meaning of the Private Securities Litigation Reform Act of 1995.
The statements in this document may also contain "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934.
Since this information may contain statements that involve risk and
uncertainties and are subject to change at any time, the company's
actual results may differ materially from expected results.
Contact: Delivery Technology Solutions, Inc. Mr. Ryan
Coblin CEO 561-674-9500
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