Alon Blue Square Israel Ltd. (PC) Company Description
Blue Square-Israel is an Israeli corporation which, independently and through its subsidiaries, operates chains of supermarkets in Israel. Co. markets and sells consumer products including food and beverages, apparel, pharmaceuticals, housewares and cosmetics. In addition, Co. operates a 'Buy & Bonus' frequent-buyer incentive program and a 'MEGA Club' frequent-buyer incentive program, which allow Co.'s customers to earn free gifts by earning points in any of Co.'s stores. As of Dec 31 2005, Co. had three store brands: MEGA, SuperCenter and Shefa Shuk.