IPC Iplayco Corporation Ltd

Iplayco Corporation Limited (TSX VENTURE:IPC) ("Iplayco" or the "Corporation")
today announced its financial results for the first quarter ended December 31,
2010. All amounts are in Canadian dollars unless otherwise noted. 


This news release contains financial information derived from Iplayco's
unaudited interim consolidated financial statements for the three-month period
ended December 31, 2010 ("Q1-11"). More detailed information can be found in the
unaudited interim consolidated financial statements and Management's Discussion
and Analysis for Q1-11, which are being filed with the applicable Canadian
regulatory authorities.


"In Q1-11, our consolidated sales decreased marginally by 0.6% to $1,790,531
from $1,801,951 for the three-month period ended December 31, 2009 ("Q1-10"),
with sales from our Manufacturing operations down 5.9% and sales from our Family
Entertainment Centre operations up 25.5%, as compared to the same period last
year. Our biggest challenge in Q1-11 pertained to a significant decrease in
gross profit percentage, down to 26.7% of sales in Q1-11 from 43.6% in Q1-10,
due primarily to market conditions which contributed to significantly reduce
pricing particularly on larger play structures. Although we do not anticipate
margins to remain this low throughout 2011, we believe it will be challenging to
reach our budgeted annual margin of 40%. Our operating expenses also increased
considerably as compared to Q1-10 due primarily to higher administration
expenses from higher wages and benefits as a result of increased headcount in
the sales department, and higher selling and marketing expenses in an effort to
broaden the customer base of our Manufacturing operations," said Scott Forbes,
President and Director of Iplayco. 


Sales from our Manufacturing operations generated 78.7% of our total sales in
Q1-11 compared to 83.2% in Q1-10, and decreased by 5.9% to $1,409,897 in Q1-11,
as compared to $1,498,579 in Q1-10. Sales from our Family Entertainment Centre
Operations generated 21.3% of our total sales in Q1-11 compared to 16.8% in
Q1-10 and increased by 25.5% to $380,634 in Q1-11, as compared to $303,372 in
Q1-10.


Results for Q1-11 as compared to Q4-10

Sales in Q1-11 decreased by 28.2% to $1,790,531, compared to $2,492,158 for the
three-month period ended September 30, 2010 ("Q4-10"). Gross profit percentage
was 26.7% of sales in Q1-11, compared to 42.9% in Q4-10. Operating expenses were
$998,973, or 55.8% of sales, in Q1-11, compared to $1,050,210, or 42.1% of
sales, in Q4-10. Net loss in Q1-11 was $397,129, or loss per share of $0.04,
compared to net income of $81,839, or diluted earnings per share of $0.01 in
Q4-10.


Results for Q1-11 as compared to Q1-10

Sales in Q1-11 decreased by 0.6% to $1,790,531 compared to $1,801,951 in Q1-10.
Gross profit percentage was 26.7% of sales in Q1-11, compared to 43.6% in Q1-10.
Operating expenses were $998,973, or 55.8% of sales, in Q1-11, compared to
$712,593, or 39.5% of sales, in Q1-10. Net loss in Q1-11 was $397,129, or loss
per share of $0.04, compared to net income of $45,482, or diluted earnings per
share of $0.00 in Q1-10.


ON BEHALF OF THE BOARD OF DIRECTORS

Scott Forbes, President and Director

About Iplayco Corporation Limited

Iplayco designs, manufactures and installs customized indoor and outdoor play
structures for children. Iplayco also owns and operates a family entertainment
centre ("The Great Escape") in Langley, British Columbia. For more information,
please visit www.iplaycoltd.com. 


Cautionary Note Regarding Forward-looking Statements

This news release contains certain forward-looking statements. All statements,
other than statements of historical fact, included herein, including without
limitation statements regarding the Corporation's business, results or future
plans, are forward looking statements that involve various risks and
uncertainties. There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ materially from those
anticipated in such statements. Important factors that could cause actual
results to differ materially from the Corporation's expectations are disclosed
elsewhere in documents that are available to the public.

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